It Starts with Scouts, Alex Tilley

Agency Network: 
Published/Aired: 
March 2011
Boy Scouts:  It Starts with Scouts, Alex Tilley
Boy Scouts Print Ad -  It Starts with Scouts, Alex Tilley

Description

How do people become successful in life? How do children grow into well-rounded, happy, confident adults? Scouts offers adventure, community, and new experiences within a natural environment. Research shows these elements all help increase a child’s confidence and sense of self worth. This helps kids grow into confident adults, better positioned to make their mark in the world around them. The idea behind the campaign, which features some of Canada's most recognizable Scouts alumni, is the road to success starts with Scouts.

Print advertisement created by Target, Canada for Boy Scouts, within the category: Professional Services.

Caption

Alex always loved adventure. He just wanted a better hat.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Tom Murphy
Copywriters: Jenny Smith, Randy Diplock, Terri Roberts
Production Artist: Dejan Vuchichevic
Account Director: Laurelyn Berry
Account Manager: Jennifer Pittman
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Highest Rated

TommyO's picture

What about those who never heard of Tilly hats?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

arthor's picture

I think I prefer the last campaign, this feels far to limited to

a) The number of honorable scouts
b) Real photographs of them as scouts

Interested in seeing the rest.

arthor
Activity Score 513
CrackerJackFlash's picture

I think this is smart....Alex developed the "Tilley" hat.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

TommyO's picture

What about those who never heard of Tilly hats?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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