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Kateter's picture

aaaa.... I get it... no white dots on the hair... deep. very deep.

Activity Score 2013
soulviamusic's picture

clear in the first look...........

Activity Score 136
thirty6chambers's picture

these aren't working. what do these old photos have to do with dandruff? i get that the white marks are not present in the hair areas... but that's a photo issue and it seems arbitrary.

Activity Score 1458
Art Director
ming the merciless's picture

After reading your comment I kinda hoped you weren't really working in the ad industry. When I found out you were I felt a little bit depressed.

If you don't understand the cleverness of this ad then I'm afraid it's too late for you my friend.

ming the merciless
Activity Score 190
thirty6chambers's picture

I hope you're not in ad because you're obviously an asshole and an idiot. If you read my comment I obviously understood their concept but I don't think it's clever. Sorry for having an opinion, Hitler. Just because they removed white spots from what would normally have white spots doesn't make it clever. Here's an idea, how about they just show a tv screen with an image of a guy's head with a lot of static, but get this.... the hair has no white static marks! give me an award please?

Activity Score 1458
Art Director
MaraHolly's picture

but then it would just be all black?

Activity Score 18
Copywriter at SpikeDDB
benjaminbrown's picture

I think these are good, but perhaps a little bit too subtle, I missed it to start with.

However I think the association with nerd-burgers (as pictured above) and dandruff is a bad one for Head and Shoulders.

Activity Score 439
Creative Director
Don Draper's picture

Subtle is good. These kids today with their loud transistor radios blasting that Chubby Checker could learn a little something from this fellow. If you're gonna sport that new-fangled "mop-top" look, you'd better keep it clean. Mark my word, this young man is going places. I just want to say one word to you son. Are you listening? Plastics!

By the way, very cool ads.

Don Draper
Activity Score 144
Creative Director
easy tiger's picture


easy tiger
Activity Score 68
Better then yours ! |


Don Draper's picture

Hey, easy, Tiger.

Don Draper
Activity Score 144
Creative Director
kalpesh78's picture

art direction is good.. insight is an old one..
similar stuff done for washingpowders where you have a yellowing paper and the shirts are still white as new

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

jonybeta's picture

I love this campaing, clever and simple.

Activity Score 362
Art Director at Leo Burnett |

Jonathan Betancur

Bundy Agency's picture

i cant be bothered doing any research into this, so as far as i know this is what actually happened

in spring of 2007 in a dusty office in romania, two creatives were sitting around smoking cigars and trying to work out what sort of things get white dots on them. "ah yes old chap, an old photo" one would say, the other would then scribble something on his note pad "we could could just allude to the fact we've been around since the 60's." "hahahaha" they would both chuckle.

Bundy Agency
Activity Score 597
Art Director
ManchuChanchu's picture

this is ideas been done to death for detergents, facial creams, household products...blah blah blah

Activity Score 693
Art Director
Tapper's picture

It just doen't feel fresh and new

Strip. Strip. Strip.

Activity Score 490
underscore's picture

you over used your heads...or shoulders?


Activity Score 7
bucharest university of arts
zyazyaveka's picture
Activity Score 155
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