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Boy

Published/Aired: 
January 2007
 Boy
 Boy

Description

Caption

The only thing he should lack is hunger. Let's make something, call 1-800 ALIMENTAME and be part of those who take action. Nutrition Facts 0 grams.

Advertising Agency: Publicom Lowe, Honduras
General Creative Director: Juan Jesús Martínez
Creative and Art Director: Franklin Guevara
Copywriter: Sergio Burgos
Photographer: Franklin Guevara
Clients: Graciela María, Yadira Avendaño
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A. J. SMITH's picture

That one is a lot easier to read.

I like it.

8/10

A. J. SMITH
Activity Score 2822
chintan ruparel's picture

this is top class photography n art..really!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Shut Theory's picture

the nutrition facts label nailed it. its powerful and thoughtful

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Jet Propulsion Lab's picture

I've also done an ad with the nutrition label in it like everybody else, but it certainly didn't look this impactful...

Very nice.

Jet Propulsion Lab
Activity Score 10679
Copywriter
PaulyG_fill in the blank's picture

Beauty!

PaulyG_fill in ...
Activity Score 1148
Copywriter
scarfinati's picture

This is picky, bu I wish the nutrition label was straight instead of tilted. Its always completely straight on packaging. Tilting it kills the effect a bit and looks like a mistake because its only sliiiightly tilted.

nice though

scarfinati
Activity Score 843
Art Director
Shut Theory's picture

no i think the tilting is to simulate the titled position of the boy, in other words it looks straight all together

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

mrtalented's picture

normally the nutrition labels are on food boxes. this ad can be interpreted as 'this boy is not nutritional food'. by the way, the retouching is obviously came from 3 slides, background, a boy and the sky. the lighting is not quite correct.

mrtalented
Activity Score 2171
Creative Director
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