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Boxes, 3

Published/Aired: 
February 2007
 Boxes, 3
 Boxes, 3

Description

Caption

Just arrived. International living in Kolkata
UniWorld City
100 acres of residential development garden villas and penthouses 3 bedroom apartments 3 club houses spa rooms italian central piazza sports arena retail amenities urban parklands schools

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preeti_dhata's picture

nice not bad.. muah muah i love india

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

everartz's picture

hey india lover... could you explain the ad to me.. couldnt get it!! :\

everartz
Activity Score 7613
Art Director |

| everartz |

Dick Huges's picture

I didnt understand also.

Dick Huges
Activity Score 937
Copywriter
Mo's picture

just arrived...boxes like high rise buidings. New apts.

Mo
Activity Score 648
Art Director
sloppy4's picture

objects shot to make them look like something else. enough already. over and over and over we see it here.

sloppy4
Activity Score 1492
Mr. Cool Supreme's picture

Yeah, but this is a property ad. It deserves an award for not containing the following words. "exclusive", "lifestyle" "heart of the city" or "privilege". In fact, there's even a chance that this ad stemmed from a real brief. Incredible as that may sound...

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
fifthbullet's picture

i won't buy a property cause of this ad... dunno others

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

drunkard's picture

ARE YOU FROM SERVICING OR MARKETING???...

I DON'T KNOW WHY SERVING GUYS WASTE THEIR MIND AND TIME ON CRITICIZING CREATIVE ADVTS? THEY DO NOT HAVE ENOUGH GREY CELLS TO UNDERSTAND CREATIVITY.

drunkard
Activity Score 113
Copywriter
preeti_dhata's picture

yea the boxes are packed just like wen u move in or out of some place u pack everything in boxes... and they r arranged in such a manner that they look like buildings...

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

sheetalz's picture

hey, u hav not got the idea behind this packs..... i m sure. 7 then too u like it...ha ha ha....Gr8!!!!

sheetalz
Activity Score 146
Art Director
slim's picture

A forced concept ('Just arrived' - gimme a break) executed in a predictable way. It might be good for the category, but it's bad for my eyes and brain.

slim
Activity Score 1047
Copywriter
nitigya79's picture

nice. but the art direction could have done better.

nitigya79
Activity Score 53
Copywriter
rajbhavika's picture

this razer sharp angles dsnt create soft corners at all. there is very good campaign for safal developers, ahmedabad done by mudra-ahmedabad

rajbhavika
Activity Score 20
Art Director
ManchuChanchu's picture

whats so great about these ads. if boxes shot like buildings was the idea, the execution atleast cud have been much better. These ads were created simply by slapping images found on indexstock with a logo n some copy. Wonder what came first here, the images or the idea?! Can't figure what made Ads of.. put it on ther front page??

ManchuChanchu
Activity Score 701
Art Director
popdistortion's picture

Doesn't really make me run to buy a flat. That's the problem with this ad. It may be good for the category but it will be unsuccessful. I guess most, maybe even everyone, wants to see how property looks like and won't bother looking it up someone who advertises with crates.

popdistortion
Activity Score 1592
greycells1's picture

i am confused. what is this ad saying?????

greycells1
Activity Score 82
Copywriter
daniel upputuru's picture

kapil paaji thodu!

daniel upputuru
Activity Score 16
Creative Director
bluesprint's picture

maybe should have said 'world class living'?

bluesprint
Activity Score 44
Other
shubho 's picture

I like the ad. It certainly stands out in this category, in India. While I agree it doesn't make me run to buy a flat, it does position Unitech somewhere in the mind. So it works at a brand level, no question.
Will it win an award? Not sure, but that's not the point.
The point is, most mainstream agencies stop short here - the ads that need to sell are given to some second or third team, sometimes a trainee.

shubho
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