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Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Sweetspot, United States for Boutique Guitar Exchange, within the category: Personal Accessories.

Caption

The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges
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morse's picture

Good lines.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture

Why...uh...why aren't these guitars popular with focus groups?

Pedestrian
Activity Score 492
BENDUDE's picture

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

BENDUDE
Activity Score 4
Graphic Designer
atb2005's picture

This particular line is a bit lame (the focus groups part). The others are just ok. The images are awesome though.

atb2005
Activity Score 13557
jackblack's picture

Too addy.

jackblack
Activity Score 2357
Art Director
TommyO's picture

Mediocer student work.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Billoughsby's picture

This imitates a style (old show prints) without actually fully achieving that style. Something's missing, not fully gelled, like round one noodling. And I dislike the headline.

Billoughsby
Activity Score 5150
Art Director |

That's it.

dean viii's picture

art direction can't help the line.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

I like them all.

kleenex
Activity Score 52706
Web Designer/Developer
Boxey's picture

The line just leaves you hanging.

Boxey
Activity Score 8879
Melaleuca In-House
Alberto Mora's picture

They tried to be funny but they didn't succeed

Alberto Mora
Activity Score 20
Copywriter at Havas Milan
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