Boat

Campaign
Agency Network: 
Published/Aired: 
August 2009
Like
32
Views
9187
Bourbon:  Boat

Description

Print advertisement created by McCann, India for Bourbon, within the category: Confectionery, Snacks.

Caption

Sugary sweet biscuit outside, dark creamy chocolate inside.

Advertising Agency: McCann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director / Photographer: Rathish P Subramaniam
Copywriter: Carl Savio
Illustrator: Sameer Kulavoor
Other additional credits: Balu (Healing tool)
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AmigoInvisible's picture

Lovely art direction and good idea.

I was going to say that perhaps the analogy between dark chocolate and a dark message isn't as strong as the sugary outside––sweet children's song one which is perfectly seamless.

This is especially so since I don't think of dark chocolate as being "evil" but rather "passionate, deep, and solemn," but it still works with the message here.

I did, however, understand the message, and it works well, so great.

Good job, and good luck!

AmigoInvisible
Activity Score 195
Grace Bastien's picture

Agree.

Grace Bastien
Arkadiusz's picture

Maybe it's something wrong with me :( but it doesn't work in my case. I didn't feel the willingness to tasting this cookie.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Anytime ads feature spoofs on fairy tales and childrens songs, it's the sign of very, very junior creatives. Too easy and done.

Guest
Guest's picture

Wanted to like it.

Guest
Javier Ramírez's picture

Nice layout...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

AmOgodzzz's picture

The art direction certainly is great. But the line is forced.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

Cannes winner... congratulation Mccann guys :)

Guest
rolling.stone's picture

So you from MCcann ?

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

illustrations are nice.......but crap idea......

Guest
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