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Real Ice Cream

Agency Network: 
Published/Aired: 
April 2011
Bounty:  Real Ice Cream
Bounty Print Ad -  Real Ice Cream

Description

Print advertisement created by BBDO, France for Bounty, within the category: Confectionery, Snacks.

Caption

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
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Highest Rated

Adsniperz's picture

Pure, simple and human- something only Mars could say about it's icecream brands. Bakamono is spot on!

Adsniperz
Activity Score 88
ace85le's picture

Hmm wat are they trying to sell..

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

cant understand yaar..:)

Kriativity
Activity Score 414
Manoma's picture

Nice AD,
but three time for same idea, does not make it stronger...

Manoma
Activity Score 1108
Copywriter
panchito's picture

Well, I guess they are comparing this ice cream with the one you buy from an ice cream shop. Using the classical accident you experience when you're a kid: one of the ice cream "balls" falling off.
The DA is way much better than the idea itself.

panchito
Activity Score 5
Art Director
bakamono's picture

Maybe this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream.

bakamono
Activity Score 1002

because therefore it is

Adsniperz's picture

Pure, simple and human- something only Mars could say about it's icecream brands. Bakamono is spot on!

Adsniperz
Activity Score 88
denize's picture

not agree with the AD sorry

denize
Activity Score 81
Creative Director
Olgagv's picture

"... this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream"

This is a very correct statement. Very well put together, thank u!!!

Olgagv
Activity Score 2
Creative Director at Fashion design
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