Log in or register to post comments

Highest Rated

Chico Ribeiro's picture

Lacks art direction.
The bottle could have appeared frozen incide the ice. The ciepick should be bigger.

Chico Ribeiro
Activity Score 160
Art Director
TopJeff's picture

This is just ok. It's cute, but lacks impact. I think the problem is that the fantasy object they are showing COULD easily exist and looks like a toy. That might come down to execution. In other words, if they took a full-size ice pick (or hammer or whatever you'd call that) and welded on a giant bottle opener, then it might have more oomph.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
brandsurgeon's picture

I don't quite get you on that one, Jeff. The ice-pick does have a bottle-opener welded to it. So, where's the extra oooomph you were talking about?

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

justpassingby's picture

i think this would have worked better as a give away gimmick rather than a print ad.

justpassingby
Activity Score 1368
Other
Ad Junkie At Large's picture

agreed i think it'd be a cute added value gimmick to give away in 24's definatly would encurage word of mouth at parties when you pull out your new bottle opener to help out a friend.

Ad Junkie At Large
Activity Score 554
Art Director
axelk's picture

that's true.

axelk
Activity Score 286
postman's picture

You can EITHER use it as an ice pick OR as a bottle opener. So what?

postman
Activity Score 951
Other
futura's picture

Maybe first cracking the ice before you open the bottle? :)

futura
Activity Score 148
Other
kalpesh78's picture

whoever has done the shoot.. must be shot. the ice-hammer opener needs water drops on it. the image would've looked so much better.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Chico Ribeiro's picture

Lacks art direction.
The bottle could have appeared frozen incide the ice. The ciepick should be bigger.

Chico Ribeiro
Activity Score 160
Art Director
Ad Junkie At Large's picture

agreed, it's and idea flat on the page

Ad Junkie At Large
Activity Score 554
Art Director
addyhoch10's picture

real men would open the bottle with the ice pick

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Certainly answers the brief better than the recent Aussie Leo's Heineken 'snow' campaign.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kingzeus's picture

agree on that gimmick idea

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

ellehcimeo's picture

What's being sold here? Cold? Ice? Certainly not beer. Any beer can be cold. All beers are cold if you put them in the fridge. How does being cold separate Carlesberg from any other flippin' beer?
~Cold isn't a flavour~

ellehcimeo
Activity Score 3376
Art Director
justpassingby's picture

because its "Probably" the best beer in the world

justpassingby
Activity Score 1368
Other
♥ get lost ad freak ♠'s picture

carlsberg is probably one of the better brands amongst the worst beers in the world.
maybe drinking it extra cold helps reducing its bad taste.
justpassingby's right, would be much better as a give-away article.
__________________________________________________________________________________________________________
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

Advertisement
Featured Content

Latest Collections

Advertisement