Bottle

Published/Aired: 
March 2007
 Bottle
 Bottle

Description

Caption

To explain that the puppet of a ventriloquist in a coma is playing spin the bottle with the nurses, you need a lot of free minutes, like the ones CTY PK OLA offers you.
For each minute you talk, CTY PK gives you the next one free.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: José Miguel Sokoloff, Alejandro Aponte
Art Director: Rodrigo Tarquino
Copywriters: Jairo Lezaca, Ricrado Beltrán
Photographer: Laurie Castelli
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Twombl's picture

Crazy. Great.

Twombl
Activity Score 180
Copywriter
the mighty ham's picture

Nice idea totally ruined by the paragraph that explains the whole ad to the reader.

the mighty ham
Activity Score 94
Copywriter
copycomoelcopi's picture

hoooola, enfermera!

yeah, the copy should go like "to explain whatever it happens here, you need a lot of free minutes" or kinda…

copycomoelcopi
Activity Score 822
Copywriter
Have Heart's picture

Yeah, the copy is too explaining. And why do they repeat this coma-thing for a second ad?!

By the way, the same concept had been done by a german agency. A woman phones, while looking out of the window. Her husband transforms into a truly sick alien. The line says something like "XY Flatrate. Because some things are just hard to explain."

Have Heart
Activity Score 922
Art Director
Fractal Rene's picture
Fractal Rene
Activity Score 65
Copywriter
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