Donate Blood, Shirt

Campaign
Agency Network: 
Published/Aired: 
November 2009
Botafogo Praia Shopping:  Donate Blood, Shirt

Description

Print advertisement created by Casa da Criacao, Brazil for Botafogo Praia Shopping, within the category: Retail Services.

Caption

As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information: www.hemorio.rj.gov.br

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
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Gualcor's picture

Oh, come on. that's so cynical. Of course is not as easy, donating a Shirt doesn't weak your body and makes you dizzy.
Very very bad approach.

Gualcor
Activity Score 978

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satrianee's picture

can there be any "good" approach of asking blood? this is decent and honest. not mushy at all. dizzyness will pass in few minutes bro. and worth it if it helps helping in a serious condition.

satrianee
Activity Score 3746
alejulimaty's picture

this is basically a lie on a very delicate subject

alejulimaty
Activity Score 840
brother buenos aires
satrianee's picture

which part of it a lie?

satrianee
Activity Score 3746
Ed Rapport's picture

this is not entirely a bad. the call to action is to donate.. i read the copy as saying, "oh and by the way.. you can donate a shirt and blood," to show a piece of red clothing is brilliant as it also symbolizes blood.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Phil Lestino's picture

Shirt...Blood...what????

Phil Lestino
Activity Score 1682
xcreativity's picture

seriously?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Appolonia's picture

mmmmm...not really

Appolonia
Activity Score 298
Copywriter at memark branding agency
Sven Gali's picture

are they just not trying?

Sven Gali
Activity Score 845
Photographer
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