Donate Blood, Book

Agency Network: 
November 2009
Botafogo Praia Shopping:  Donate Blood, Book


Print advertisement created by Casa da Criacao, Brazil for Botafogo Praia Shopping, within the category: Retail Services.


As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information:

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
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Gualcor's picture

Oh, come on. that's so cynical. Of course is not as easy, donating a BOOK doesn't weak your body and makes you dizzy.
Very very bad approach.

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Gualcor's picture

1 star

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

razorsharp creative's picture

Yikes. They just replaced the "sneakers" with a "book". But the idea stayed the same: lame :(

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

silvi's picture

Come on Brazil!!! You can do it better!

Activity Score 4170
satrianee's picture

Mission is though. This is not a bad way asking for blood... Many would even not look at the posters if they see blood or injectors whatsoever...

I believe no campaign could have done it "good" while asking blood.

Activity Score 3746
Phil Lestino's picture

Book...Blood what????

Phil Lestino
Activity Score 1682
xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Sven Gali's picture


Sven Gali
Activity Score 845
eilenxx's picture

Ad is unclear and comparision quite far-fetched.

Activity Score 18
Turun Klassikon Lukio
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