Mimes, Crying babies

Agency Network: 
July 2009
Bose:  Mimes, Crying babies


Print advertisement created by Euro RSCG, Singapore for Bose, within the category: Electronics, Technology.


Bose Quiet Comfort. Acoustic noise cancelling headphones.

Advertising Agency: Euro RSCG Singapore
Executive Creative Director: Victor Ng
Art Director: Shawnn Lai
Copywriter: Victor Ng
Photographer: Szeling (Shooting Gallery)
Illustrator: Lau (Wishing Well)
Log in to post comments
alexander_bickov's picture

Goog idea to use mimes.

Activity Score 3281
everartz's picture

i dont get the idea here, but i like the high contrast... can someone explain it please?

Activity Score 7613
Art Director |

| everartz |

funky_frogii's picture

noise cancellation dude...mime don't talk o make noise so every character here is a mime

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

It's a metaphor. They're saying using these headphones "is like converting into a mime". Now that it think about it, it doesn't make sense, cause when you're a mime you can still hear the rest of the people but it's you the one that's silent.

Guest's picture

no I think they mean the viewer (us) can't hear the noise - an example of what it would be like wearing the headphones - notice the mimes aren't wearing them...

Guest's picture

can't believe so many flatminded people work in advertising. "they say wearing headphones makes you wear black and white stuff and you get babies" ... come on, get a job where your skills are needed... stack something.

Guest's picture

i think that means, when you wear this hearphones, everyone is like a mime.. so, you dont hear dem, just your music..

Guest's picture

nice print u guys (clap clap)

Guest's picture

done, so many times

Neatonido's picture

I didn't really like the other two, so when I clicked on this one, I figured I'd feel the same. However, this one is really cool to me. It's like instant silence in my mind, and usually when you think of babies crying you don't think silence.

Activity Score 78
Copywriter at Launch Agency
Guest's picture

actually if you understand the technology behind noise cancelation, this ads is wrong. Noice cancelation did not cancel voice, its cancel ambient noise, exp airplane engnie noise, traffic noise, ect. BUt you can hear voice really clearly.

Guest's picture

done by la comunidad a long time ago for sony mp3 or something like that

Guest's picture

Cummon. You guys for real? Wear head phones and you hear nuttin'? That's a more apt a visual for sound proof windows or ear plugs. Not head phones. You'll hear music. NOT SILENCE.

Guest's picture

Done By La comu. 2000.

puppiepoppy's picture

Feels like the WERU sound proof window campaign by Germany.

Activity Score 1634
Creative Director |


Boxey's picture

nice work!

Activity Score 8875
Melaleuca In-House
Featured Content

Latest Collections