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The fly

Agency Network: 
Published/Aired: 
December 2007
Bosch:  The fly
Bosch Print Ad -  The fly

Description

Print advertisement created by Jung von Matt, Germany for Bosch, within the categories: House, Garden, Industrial, Agriculture.

Caption

It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens
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Highest Rated

Claude Elescano's picture

Simply great

Claude Elescano
Activity Score 3
Copywriter at Y&R Perú
everartz's picture

cool!!! it made me laugh!

everartz
Activity Score 7613
Art Director |

| everartz |

Calibarak's picture

Cool, hahahahahahahaha, the 9-11 swat teams are on ground floor. They are on their way to the 8th floor.
Order: Fumigate the dog fleas.

Calibarak
Activity Score 302
rocketman's picture

hahaha, like it.
don't know if i need all those words in the headline though. "It's fast" would've done it for me.

rocketman
Activity Score 385
Creative Director at jwt / glue
8718's picture

Well, the fly could have landed there only after the screwing is done.

8718
Activity Score 132
Other
benjaminbrown's picture

But it's leg is stuck under the screw see?

I like it, but I don't like the photography, too flat.

benjaminbrown
Activity Score 439
Creative Director
TRICKY's picture

LMMFAO ;))))))))))))))

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Saltsea's picture

Ivan, why don't you make a CHART with the highest ranking of the ads?

Saltsea
Activity Score 319
Creative Director
Saltsea's picture

This is a good idea, Brenda.

Saltsea
Activity Score 319
Creative Director
Saltsea's picture

Thanks.
By the way, to me this is a 10.

Saltsea
Activity Score 319
Creative Director
ivan's picture

Just wait for the November newsletter. ;)

Btw, it can't be automatic, because some users can trick the system.

ivan
Activity Score 12
Creative Director at Ads of the World
MCP's picture

Its exactly the same as the addis paintstick idea.

MCP
Activity Score 231
Copywriter
RajToo's picture
RajToo
Activity Score 134
Art Director
DarkSide's picture

Don´t like the idea that much. it´s ok, iut´s not great.
The image looks a little fake.

DarkSide
Activity Score 1066
Other
teenie's picture

Nice! I don't know about "It's faster than you think" - because I have no preconceived thoughts about the speed of screwdrivers, really - but I'm just splitting hairs. It's insightful AND funny. Hard combination. Kudos!

teenie
Activity Score 1894
Copywriter
siempre gravy's picture

wow, now that's fast! anyways, it's a sweet thought

siempre gravy
Activity Score 9
Art Director
Mantufayo's picture

This is great! clap clap clap

Mantufayo
Activity Score 580
Creative Director
Kateter's picture

funny. great.

the only thing that bothers me (but just a bit) that this is really close to Stihl concept. even art is similar. and since Stihl made more ads on this concept people may think it's an ad for Stihl.

but maybe it's just me exaggerating.

Kateter
Activity Score 2029
Copywriter
adrianapr's picture

this is very very very very good.

adrianapr
Activity Score 1254
Rog's picture

Kewell.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Zed's picture

Love it also!

Zed
Activity Score 178
Art Director |

-- http://zero-zed.blogspot.com --

arthritic.servicing.director's picture

Love it .... the way pathetic dog fleas on 8th floor are fleeing to escape from fumigation. Hahahahahahaha! The whole damansara will be smoking.

arthritic.servi...
Activity Score 134
Singapore
tantrik_indian's picture

cool

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

The Knight's picture

funny visual ......... like the ad

The Knight
Activity Score 12
Graphic Designer
super calibara's picture

8th floor is smoking from fumigation.

super calibara
Activity Score 176
Ho Chi Minh City
supersupergirl's picture

flytastic!!! love it.

supersupergirl
Activity Score 294
Copywriter at JWT
young one's picture

very nice

young one
Activity Score 56
Publicis Amsterdam
baffled's picture

looks like someone put the screw into the floor...

baffled
Activity Score 108
Creative
Totto's picture

impressive...

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Chris's picture

great

Chris
Activity Score 1935
Art Director
Dimpers's picture

cooooooooooooollllllllllll!!!!!!!!!!!!!!!!!!!!!!!!!

Dimpers
Activity Score 5
art director |

lampers! :)

Rachel.Mann's picture

Awesome, made me giggle.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Ad_me's picture

big, international thought. should do well.

nice one.

Ad_me
Activity Score 80
Rami Qaddoumi's picture

it's greaaaaaaaaat love it

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Pauflies's picture

WOOOOOOW!!!!!!

Ads like this are the best: simply, elegant, direcct, also funny...

BRUTAL

http://pauflies.blogspot.com/

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Muela's picture

FUNNNYYY WELL DONE

Muela
Activity Score 126
Creative Director
Wolfgang's picture

poor fly - nice anyway - execution could have been a bit more dramatic.

Wolfgang
Activity Score 151
Art Director
pulkit.mehra's picture

i hope the animal rights activists never see this one

any way its really a goog one

pulkit.mehra
Activity Score 8
iipm |

From the desk of the CEO.

enwiiE's picture

wonderful ad.
dont like this photography...too flat

enwiiE
Activity Score 21
Graphic Designer
saidukaringa's picture

very nice idea.... I like it... I laugh on it...
why the screw on the woods Centre?
Realy you tried to screw the fly?

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

casabella's picture

Wow, that is a stetch. Someone is thinking a little too hard.

casabella
Activity Score 6
Thompson & Company |

Ginger

awenindo's picture

simple thought...don like "it's faster than you think"...

awenindo
Activity Score 215
kaza777's picture

pure genius!

kaza777
Activity Score 166
Claude Elescano's picture

Simply great

Claude Elescano
Activity Score 3
Copywriter at Y&R Perú
varun_28's picture

Brilliant :)

varun_28
Activity Score 23
Graphic Designer at KGD ARCHITECTURE
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