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Agency Network: 
Published/Aired: 
April 2009
Bosch:  IXO
Bosch Print Ad -  IXO

Description

Print advertisement created by Jung von Matt, Germany for Bosch, within the category: Industrial, Agriculture.

Caption

Unexpectedly powerful: the IXO with Lithium-Ion technology.

Advertising Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Directior: Sascha Hanke, Wolf Heumann
Creative Directior: Andreas Ottensmeier, Harald Gasper
Art Direction: Roman Mitterer
Copy: Christine Graf
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Highest Rated

Tonits's picture

Vale hongo.

Tonits
Activity Score 349
Guest's picture

it's not the same kind of ad.. completely different...

Guest
Guest's picture

I think it's exactly the same idea but waaaay better.

Guest
Guest's picture

agree :)
not only the execution is better but being more abstract and totally impossible just made this one waaaaaaaaaaay better. (pardon me for adding some more A's )

Guest
Guest's picture

hmmm...but exactly the same. Still,

Guest
gmint7's picture

:::J:::

agree, way better premise.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

sirvan's picture

It's the EXACT same... but this one's better because it's more subtle.

It loses points for being a copy, but almost gains them back for being better done.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

shortafella's picture

haha it's THE SAME! 100%

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

I agree with you, it's not the same ad but the same idea.

Guest
Hibon's picture

it's not the same kind of ad..but the same IDEA.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

i give this a 9. great idea. i'd give it a 10 if it didn't have that strip along the bottom.

Guest
Guest's picture

oh Jung von matt...
Your thing of playing copy cat kinda sucks.
People collecting good advertising are not copycats, but could be passionate creatives.
So.. your insight is wrong, your idea is irritating and works against the enrichment of personal creativity.

sleep tight.

Guest
ADcoke's picture

Es lo mismo pero mejorado, igualmente sigue siendo lo mismo.

ADcoke
Activity Score 160
buscando trabajo
Guest's picture

ahahahah oohhhh jvm

Guest
Guest's picture

This is a much better version. But the "unexpectedly" in the copy seems dangerous.

Guest
gmint7's picture

:::J:::

LMAO,
i'd give a 10 if there is 2 more : P

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

is the same idea, but i love this one! very very nice :)
NG

Guest
Singularity's picture

Really, really great execution!

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

Whatever. It has been done. So it´s not creative. And to be honest: first thought.

Guest
Guest's picture

Everything has been done. Your comment sounds like as if some student who thinks he knows it all.

Guest
sebascmb's picture

Done, but this one is better executed

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
TRICKY's picture

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Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

ad-bug's picture

Nice execution of a plain idea

-----------

ad-bug
Activity Score 8
Everest Brand Solutions |

I'm not the best, but I'm not like the rest.

salamandos's picture

ok

salamandos
Activity Score 1947
Art Director
Guest's picture

Ufff Great Execution.

Guest
Guest's picture

But. Allready done in chile

Guest
Guest's picture

i don't care it's the same idea, i love this one !

^_^

Guest
Guest's picture

it is the same idea, but the meaning is deeper. Eternal i would say. I really like it!

Guest
Guest's picture

nice, better that the "original"

Guest
corndogfuneral's picture

It's the same. But better. But the same.

corndogfuneral
Activity Score 1053
Art Director
Tonits's picture

Vale hongo.

Tonits
Activity Score 349
samwanzer28's picture

Whatever..... it's good, been done or not.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

talkingisfree's picture

First of all, it's copied. Second: it doesn't work at all, what it shows is something acting on the surface but not doing the right job. Is a bad hiperbole.

talkingisfree
Activity Score 2712
Art Director
hari.'s picture

Beautiful

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

NastyJester's picture

Looks beautiful and grabbed my attention immediately. It over promises, true, but it's tongue in cheek and I think (hope) most people will see that. After all, I don't expect a brothel's worth of women to start blowing me for wearing a cheap, teenage deodorant, nor to actually grow a pair of wings from drinking a taurine-laced drink. An over promise is dreadful, but a completely obvious lie of an over promise can sometimes make you smile.

I like this ad.

NastyJester
Activity Score 740
Copywriter
gmint7's picture

:::J:::
what's a taurine?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

fucking nice!!!

Guest
Hibon's picture

Fucking as nothing to do with this ad...!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

It´s not copied, it was done before the other quoted work!

Guest
Guest's picture

so why wasn't it posted here?
stop stealing from the net.. and please stop your idiotic "copycat"-script.

Guest
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