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Icebergs, 5

Campaign
Agency Network: 
Published/Aired: 
November 2012
Bosch:  Icebergs, 5

Description

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisement created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
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Highest Rated

mitali prasad's picture

not too great,,,,,didn;t like it much,,,,

mitali prasad
Activity Score 458
General Manager
DesignDine's picture

What??? Really!?

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Troll's picture

You have got to be f$cking kidding me.
This site has plummeted to a whole new low.
Never knew a spam ad could make it in.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

guajiro's picture

The message is not true — NoFrost fridge consumes more energy than noNoFrost one. You can cheat consumers, but you can not cheat physics.
Shame on you, guys.

guajiro
Activity Score 127
Art Director at **B
mitali prasad's picture

not too great,,,,,didn;t like it much,,,,

mitali prasad
Activity Score 458
General Manager
tazyboy's picture

you must be kidding.. i agreed 100%.. what is this?its really ...

tazyboy
Activity Score 777
Art Director
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