Icebergs, 4

Agency Network: 
November 2012
Bosch:  Icebergs, 4


Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Print advertisement created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
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Highest Rated

DesignDine's picture

Better than the first one.

Activity Score 1313
Art Director at UK |

DesignDine's picture

Better than the first one.

Activity Score 1313
Art Director at UK |

Roger Keynes's picture

That degree of separation too far.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

mmmmm no.

Activity Score 2869
beautifulflooringdirect's picture

A step too far for this series of advertisements unfortunately!

Activity Score 9
Creative Director
kleenex's picture

Without the logo the ad stinks.... Plus they need extra copy as well.

Activity Score 58742
Web Designer/Developer
Shridevi's picture

Well thought out.

Activity Score 184
Graphic Designer
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