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Tom Megginson's picture

I'm assuming this is spec work. But the AD and Photographer will get their names out there. Pubic hair is one of the last frontiers of shock advertising, for some reason.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
damnson's picture

It's alright. I smiled.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

joelapompe's picture
joelapompe
Activity Score 4021
Tom Megginson's picture

I'm assuming this is spec work. But the AD and Photographer will get their names out there. Pubic hair is one of the last frontiers of shock advertising, for some reason.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Uncertain's picture

I don't think the copy was needed.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture

I liked.

kleenex
Activity Score 58777
Web Designer/Developer
alisakalayda's picture

I am not exactly sure if its because I am European or because I was too preoccupied with figuring out what the beautiful blonde is drinking…but I did not see that she had a very hairy armpit right away. I even read the “all natural” caption before I noticed the armpit hair! What a fantastic advertisement! It is attention grabbing and different. I have not see anything like this. After I noticed the attention grabber (armpit hair) in the photo I went back and reviewed the image again—this is also a positive aspect of this particular advertisement. I think an advertisement that makes you view the image twice based on the attention grabbing aspect is a winner in my book. Plus, that famous theory of “sex sells” truly works—even when the sexy model has socially unacceptable body hair. Lastly, I am honestly curious about the drink being advertised in the image. However, the one downfall of this advertisement is the whole message of drinking a cold beverage at the beach; in my opinion that is very overdone/overused.

alisakalayda
Activity Score 25

Alisa

Lazarus's picture

She's not a natural blond.

Lazarus
Activity Score 1537
Creative Director
Darkwing Duck's picture

I understand the point that Bornholm was attempting to get across. But poorly, poorly executed. The first thing I think when I see a woman with hairy pits is that she doesn't shower. Say what you want, but that is the first thing I think. Perhaps its a cultural thing, but it doesn't translate to the way the advertiser desired. To be completely honest, I cant figure who the target audience for this ad really is. Who believes that a hairy armpit sells beer? Sex sells, but this isn't sexy at all. Its just nasty. This ad suggests that the beer tastes like a smelly armpit. Further more, I just googled 'hairy armpits' and the images it returned were not advertising worthy. The images were just disgusting.
The caption reads, 'All Natural.' Well so is childbirth, but that should never be used to advertise beer either. poor effort by the advertisers

Darkwing Duck
Activity Score 18
jackblack's picture

Her breasts aren't natural either.

jackblack
Activity Score 2363
Art Director
arturmercurio's picture

Fun! and simple!

arturmercurio
Activity Score 53
Creative Director at Born Angola
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