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Pogi5's picture

Fail. Since when are kids scared of small furry animals? Kids want to play with (or at times even eat!) anything small that moves. If that kid was staring down the boogie man or the closet monster then it'd make more sense.
I also think they missed the ball by portraying the problem (threats to security) by using a mouse.

Activity Score 253
Art Director at Vancouver, BC
RahoolTalukdar's picture

The 1.

Solid Logo indeed...

Activity Score 108
Copywriter |

Thinking what to think

Pacific Blue's picture

he he he, indeed

Pacific Blue
Activity Score 335
Art Director |

/// The clock is laughing in my face ///

RahoolTalukdar's picture
Activity Score 108
Copywriter |

Thinking what to think

jimkuz's picture

Clever. Excellent. Great expressions on the scared kids.
Great positioning - differentiation from the un-brave.

Activity Score 412
Graphic Designer at Freelance
imke's picture

GREAT STUFF..................just wandering how did they manage those kids.

Activity Score 472
imke's picture

They could even show some lady and man got scared of rat.

Activity Score 472
JAGGY's picture

Yeah! He is right. In fact they should have shown only elders scared and jumping on the bed and the 'born brave' kid facing some really scary creature, not this lovely looking stuart little.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

kergu's picture

i don't now why but i like it

Activity Score 6795
troika02's picture

OH WOW!! kids! One of the most difficult talents for any shoot! good job with the visual and great expressions!

Activity Score 212
Graphic Designer at Graphic Designer
Guest's picture

Really good!!!

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