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Agency Network: 
Published/Aired: 
November 2013

Description

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation's true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That's exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Print advertisement created by Leavingstone, Georgia for Borjomi, within the category: Non-Alcoholic Drinks.

Caption

Our message to the world.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili
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bobafett's picture

...still waiting for that message

bobafett
Activity Score 2322
Chief Creative Officer
erseljira's picture

Exactly, I can see the world but not the message?

erseljira
Activity Score 104
General Manager
NY Belfry's picture

This almost tells me that I'm drinking the Hudson River...

NY Belfry
Activity Score 1045
Other at City College of Technology
Cat_Barsik's picture

logic is lost. u'd better stay with ogilvy

Cat_Barsik
Activity Score 45
Copywriter
kleenex's picture

I like the art.

kleenex
Activity Score 54883
Web Designer/Developer
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