Present sir

Agency Network: 
Published/Aired: 
September 2008
Books and Beyond:  Present sir
Books and Beyond Print Ad -  Present sir

Description

Print advertisement created by Rediffusion DYR, India for Books and Beyond, within the category: Retail Services.

Advertising Agency: Rediffusion DYR, Kolkata, India
Creative Director: Anandaroop Ghosh
Art Directors: Piyash Ghosh, Siddhartha Sankar Ray
Copywriters: Sujoy Roy, Angad Singh
Brand Team: Abhishek Sharma, Sneha Mishra
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oopsie_dum_didly's picture

Wow.

oopsie_dum_didly
Activity Score 91
Creative Circus
danyels0n's picture

I get it, then I fall asleep.

danyels0n
Activity Score 202
United States
missed my turn's picture

Painfully bad.

missed my turn
Activity Score 424
shahidali's picture

i think this is a brilliant piece...simple...and strong...
what more, this ad has an 'essence of nostalgia' added giving it a flavor of sweetness...connecting the today grown-ups with old day classes...just the two words 'present sir'. well done...

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

second_creator's picture

2copywriters for 2words...nyways i liked the ad

second_creator
Activity Score 752
Copywriter |

copywriter

Kirsche's picture

i dont get it.

Kirsche
Activity Score 84
Copywriter
SeanMartin's picture

Okay, copywriters out there. Is it "present sir" or "present, sir"? If the latter, the copywriter on this ad just undercut the message off somewhere around the kneecaps.

SeanMartin
shahidali's picture

hi seanmartin, good point...
i think, both r correct in its own way...

but recalling the old days i would say 'present sir'. this is because while responding in the classroom, we didn't take a pause and 'present sir' just resembles that tone... thus, it easily relates to the TG...
i think, the nostalgia appeal is intact in the matter...

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

JAGGY's picture

Would have been better if paper color was sort of beige and font black.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

tridipnandi's picture

lovely...

tridipnandi
Activity Score 216
Art Director at Lowe Lintas
picktokyo's picture

Hey I don't get it

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

should have a been a comma inbetween present and sir

Guest commenter
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