Bookcase

Published/Aired: 
June 2007
 Bookcase
 Bookcase

Description

Caption

Your body is your home. Don't smoke.
Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri
Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri
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Highest Rated

antigo's picture

Yeah. But you didn't made an ad with that idea and get a Golden Lion.

Point for him.

antigo
Activity Score 30
Copywriter at 55 Brasil Comunicação
copywriter.txt's picture

Great photography and concept. Clap, Clap, Clap.

copywriter.txt
Activity Score 828
Copywriter
Oz's picture

Great photos (and book) by Polidori they've attached a good concept to.
That's New Orleans after hurricane Katrina as reported by the photographer. Great work he did.

Oz
Activity Score 60
roman-schwienbacher.com's picture

yes a great book from him.
and there is he point.
it looks like after a flood, and not a fire or smoke alarm ??

so, many nice things but they do not fit together.

roman-schwienba...
Activity Score 1013
Photographer
A. J. SMITH's picture

A nice new take on anti-smoking.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2818
sloppy4's picture

my body hasn't updated to dvds.

sloppy4
Activity Score 1476
postman's picture

This is a nice approach. But the pictures seem so random to me. (And, according to Oz, they are.)

postman
Activity Score 941
Other
Beatboxer's picture

This is quite good.

Headline couldn't be more true...

Beatboxer
Activity Score 1511
Copywriter
Rog's picture

Fresh thinking. Bravo.

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

adthtsucks's picture

gud one, le'me hve smoke n come.

adthtsucks
Activity Score 56
Art Director
justpassingby's picture

big up to Robert Polidori too

justpassingby
Activity Score 1368
Other
CGilb09's picture

I've seen this same idea in conjunction with smoking since I was a kid in health class. Boring.

CGilb09
Activity Score 570
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

antigo's picture

Yeah. But you didn't made an ad with that idea and get a Golden Lion.

Point for him.

antigo
Activity Score 30
Copywriter at 55 Brasil Comunicação
velle's picture

brief: do an anti-smoking campaign
thought trajectory: of all the worst things smoking can do to you is how it ruins you. instead of literally showing the gooey insides of the human body, lets find a metaphor. better yet, lets find a metaphor related to the human body, which is home - how apt. now let's mess up a literal home, and show that. tada!

velle
Activity Score 1526
Copywriter
ooshata's picture

don't think the flood / fire thing really matters. it's not like smoking will burn your insides, it'll just slowly make them non-functional (and ugly)... nice campaign

ooshata
Activity Score 12
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