Book
Description
IDBI Bank. Education loans.
Creative Directors: Rajeev Raja, Prash Gaikwad, Rajiv R. Menon
Art director: Prash Gaikwad
Copywriters: Ashutosh Warang, Hardik Jhaveri
Highest Rated
Nice. Imagery used loads of times but still good to look at.
It's brilliant!
Smart & Simple.
http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint
nice visual, clear and cool idea. yes, i agree to firat, less is more. love this.
http://jennywhx.blogspot.com jwhx:Visionary
similar idea was used for a call for aid poster,
where a hundred rupee note was folded at the centre to make a
roof top. i think by o&m, india
Nice. Imagery used loads of times but still good to look at.
DOne to death (for a home loan you simply turn the page 180), and strategically wrong. They also offer loans for studying overseas, something quite expensive for an average Indian student, I would show US$ and not Indian currency.
One look at their website: http://www.idbibank.com/products/educationalloan.asp
shows a complete different preposition "get started for big achievements'.
Give it a break Desi. Indian or US currency is irrelevant. May have been done to death, but the idea is clear and it looks good.
Good one guys.
Bang on! Love the simplicity. Guys don't listen to all that gripe you pick up here. You're bang on.
http://kettleandmug.blogspot.com
Cheers! Thats' neat...
- The trick to forgetting the big picture is to look at everything close-up.
you see the ad and you get the idea in a sec and you move on. why sit there and talk abt dollars and education abroad and idbi's positioning and world economy? but if you do talk abt all that it means just one thing...that the ad is simple and lovely and you wish you had done it.
money for a proper education.
proper education can make you money too.
Cool. Though I thought it was going to be for a second hand book store, 'we'll give you cash for your books'.
simple and brilliant. period. good going bates mumbai!
~ old habits die hard, older ones never do ~
and after this... there still are copywriters out there looking for jobs hogged by some people!!!
THE AD-missionary
wAT'S UP WITH YOU ALL AND THE SOPPY COMMENTS.THIS COULD HAVE BEEN DONE BY ANY BODY.IS IT AWARD WINNIG.EVEN IF YOU ARE JUST SAYING COME GET EDUCATION LOANS.
YUCK!
Esoterik
nice and well done. even though it looks like an open passport at first. gdwork!!
hmmmmmm
Simply loved this ad.Also put it my blog.
If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh