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Curry

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by The Campaign Palace, Australia for Bonds, within the category: Fashion.

Caption

I don't know if they'll last another curry.

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Reality Check's picture

Ask yourself this: Did the headlines make you laugh? If so, you're probably the target audience.

Reality Check
Activity Score 2539
ichan's picture

nice copy..

ichan
Activity Score 80
Guest's picture

Hmmm... Yeah I didn't see any of these on the streets or in mags... the dudes in it look like the creative team... are they really the talent!?

Guest
Guest's picture

Don't get it...

Guest
JustinCarrasquillo's picture

Don't get it... Must not be the target A.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

JustinCarrasquillo's picture

and the body language sucks...

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Miss Copywriter 22's picture

yuck and double yuck if it is what i think it is

Miss Copywriter 22
Activity Score 175
Copywriter
akshaysrikar's picture

so they are sayin, with bonds underwear, we can go in our undies..... even if the ad din get me laughin, the creative team definitely got me....

akshaysrikar
Activity Score 420
India
Guest's picture

Headlines are funny but the photo/art direction doesn't seem to have anything to do with them. These would be better if the visuals contributed to the idea.

Guest
Ed Rapport's picture

hey this is a great campaign.. they just saying when you need to buy new undies.. buy ours.. Excellent copy!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
desmondorama's picture

It's about farting in your underpants after a curry dinner; just in case most people didn't get it.

desmondorama
Activity Score 2
Anonymous Author's picture

Say no to dodgy curries. One curry in your underpants should be enough to need new ones.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

I do not get the headlines. Someone please explain.

Guest
Guest's picture

the poor undies

Guest
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