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Basement

Campaign
Agency Network: 
Published/Aired: 
March 2008
Bolt:  Basement
Bolt Print Ad -  Basement

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Canada for Bolt, within the category: House, Garden.

Caption

It smells this irresistible.

Advertising Agency: Leo Burnett Canada
Creative Directors: Israel Diaz
Art Directors: Israel Diaz
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Israel Diaz
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jazarah's picture

dahhhh

jazarah
Activity Score 1262
Cooxie's picture

I find it neither smart nor funny. I'm impressed it took so many people to come up with that. Oh, wait, Israel Diaz is there 3 times and Judy John twice.

Cooxie
Activity Score 124
Art Director
Jet Propulsion Lab's picture

Looking at the thumbnail, I thought "finally, someone had the nerve to use a well-endowed drunk midget!!" No such luck, eh?
This has got to be one of the most disturbing images I've seen in my life! I love it!! ; D

Jet Propulsion Lab
Activity Score 10679
Copywriter
DarkSide's picture

It´s really weird and different...I like it for its originality and boldness, but i doubt the effectiveness with the target group

DarkSide
Activity Score 1066
Other
Ed Mintone's picture

the client definately has a giant set too.

Ed Mintone
Activity Score 585
Other
Crisp One's picture

I LOVE THIS

Crisp One
Activity Score 2005
Other at New York
Sharp's picture

Not a fan. We’ve seen way too many of “It tastes/feels/smells this good” formulas. Sorta lazy in my opinion.

Sharp
Activity Score 216
Art Director
everartz's picture

maybe the way he is standing makes you pay attention, but whats next... its a visual pun i think..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

spyro_e82's picture

hahahah...funny n stupid.

spyro_e82
Activity Score 46
softcell dnc, malaysia
kurtberengeiger's picture

Exactly.

kurtberengeiger
Activity Score 7340
Copywriter
TexasH's picture

i agree

TexasH
Activity Score 365
copywriter
coolburp's picture

i thought he got some kind of infection first

coolburp
Activity Score 45
Monika_Nair's picture

Coolburp, You are damn funny :)
I can't stop giggling

Monika_Nair
Activity Score 20
Telecommunications
aadi's picture

hahahahhahahahahhahaha
hahahahahahahahahahaha
Damn funny!!

aadi
Activity Score 230
Copywriter
Copy_ranter's picture

Steve, if you're reading this, what's up? It's Ali from Seneca. I love what you're doing brother. Keep it up! Steve Persico and Andy Chelvanathan are the next big names in advertising! I love this ad but more so, I love this teams work.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
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