ADVERTISING

Bolivar Plus Alicorp

It makes me wanna hug

Agency: Publicis

Description

The order: The launch 360 of the new product (packaging / bottle) fabric softener Bolivar Plus. The challenge was to communicate the softness that the product gives us in the garments, managing to convey the concept of: Causes of embrace.

This professional campaign titled 'It makes me wanna hug' was published in Peru in January, 2019. It was created for the brands: Alicorp and Bolivar Plus, by ad agency: Publicis. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Publicis One, Lima, Perú
Creative Directors: Javier Graña
Head of Art: Gustavo San Cristobal
Art Director: Nicki Meléndez Angeles
Copywriter: Jhonatan Gibson
Illustration and retouch: PlanB
Photographer: Profot
Account Manager: Karen Hablutzel
Producer: Elizabeth Rosas Rivera

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.