Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.
Print advertisement created by VMLY&R, Peru for Bolivar, within the category: House, Garden.
Chief Executive Officer: Eduardo Grisolle
Executive Creative Director: Christian Sánchez
Senior Creative Copywriter: Jhona Gibson
Art Director: Frank Chara
Account Director: Sara Roif
Account Supervisor: Anne Achata
Account Executive: Valeria Bernal
Final Artwork: Nicki Meléndez