Agency Network: 
April 2016
Bohan:  Fireworks


Print advertisement created by Bohan, United States for Bohan, within the category: Agency Self-Promo.

Advertising Agency: Bohan, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
Log in to post comments
wildbore's picture


Activity Score 749
Creative Director at - - -
sirvan's picture

I like these. Clean. Traditional, but fresh.

Activity Score 29856


"I love some things, and don't love some other things."

Gearbox's picture

I'm not sure I really agree with the structure, but it makes the most sense here. In the other ones, it talks about something for 75% of the ad, and then changes the subject with "well, we don't really care about that." At least here it's used as some sort of proof point, but I'm not entirely convinced.

Activity Score 116
Rotzgoht's picture

Just curious, but wouldn't the "finer point of selling roadside explosives" also be a form of advertising? They say they don't understand it, because they are too busy focusing on "solving marketing and advertising problems for their clients."

Is that a huge disconnect in logic?

Activity Score 186
CommandZ's picture

The art direction is nice, although the key selection on the oat version is dodgy. As Gerry mentioned on the last version as well, the lack of a URL is a real ding for any agency purporting to solve marketing problems. I shouldn't have to Google them. And yes, it is a HUGE disconnect in logic that they don't care about the finer points of selling roadside fireworks since they just spend three quarters of the ad dissecting what's wrong with the current crazy positioning of said category. Seems like an account of this type would be a blast. (Sorry, couldn't help it).

Activity Score 2515
Creative Director
7h3o's picture

again with the apostrophes

Activity Score 166
k_nicolle's picture


Activity Score 45
Intellitec College-Colorado Springs
Featured Content

Latest Collections