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Lift life, Raising

Campaign
Agency Network: 
Published/Aired: 
December 2010
Bodybuilding.com:  Lift life, Raising

Description

Print advertisement created by Drake Cooper, United States for Bodybuilding.com, within the category: Professional Services.

Caption

Raise the bar. Lower the bar. Raise the bar. Lower the bar. Raise the bar. Lower the bar. Raise the bar. Lower the bar. Raising the bar.

Advertising Agency: Drake Cooper, Boise, USA
Creative Director: Jennie Myers
Art Director: Jennie Myers
Copywriter: Sean Young
Photographer: Andy Anderson
Brand Manager: Dylan Amundson
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welsh523's picture

Visually, I like it but I feel like the copy could have been better. It doesn't finish off cleanly enough for me. Even something borderline corny like, "Raising the bar, a bar at a time" would have finished it better.

welsh523
Activity Score 150
Planner at Defero USA
dean viii's picture

"Borderline" corny? Holy cow. Both lines are horrendous. What it needs is a real concept.

dean viii
Activity Score 1686
Creative Director
Cordudoy_Boy's picture

the light and the filter they put on it are awful!

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
dean viii's picture

ugh

dean viii
Activity Score 1686
Creative Director
YJ's picture

Dean strikes again. Nice insight. ;)

YJ
Activity Score 376
Art Director
YJ's picture

I kind of like this series, but I don't think the inset images are needed. I think it would look much nicer with just the hero image.

YJ
Activity Score 376
Art Director
everartz's picture

this is a big mess, everything is everywhere.. i dont like the photo quality as well

everartz
Activity Score 7613
Art Director |

| everartz |

JustinCarrasquillo's picture

Love the location!!! Great light and color tone.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Glut's picture

big fruit salad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
freakart's picture

meh

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

adgoodie's picture

Obviously the copywriter knows nothing about bodybuilding because there's no insight in the copy.

adgoodie
Activity Score 198
Copywriter
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