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Published/Aired: 
January 2010
Body One:  Fat
Body One Print Ad -  Fat

Description

Print advertisement created by DCS, Brazil for Body One, within the category: Health.

Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriter: Claudia Tajes
Illustrator: Meca
Photographer: Celso Chittolina
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Highest Rated

sirvan's picture

Yeah, then I think they may want to write that INTO the ad. Because that's a bit of a stretch. No pun intended.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

SAM75's picture

Those dash lines are for surgery or what? Why they look like dumbbell set?

SAM75
Activity Score 220
CA's picture

so you take the weight out of your body and work out with it.

CA
Activity Score 66
Art Director
sirvan's picture

Yeah, then I think they may want to write that INTO the ad. Because that's a bit of a stretch. No pun intended.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

The lines are where the defibrillator paddles should be placed, no?

thedesignaddict
Activity Score 5403
Art Director at Freelance
thedesignaddict's picture

The lines are where the defibrillator paddles should be placed, no?

thedesignaddict
Activity Score 5403
Art Director at Freelance
JamesTY's picture

Bad AD

JamesTY
Activity Score 24
JamesTY's picture

Bad AD

JamesTY
Activity Score 24
fabiomarquesf's picture

Yeah, they should've put some copy on that ad. Maybe:"Put weight off your body." Or something like that.

fabiomarquesf
Activity Score 74
Copywriter
Molecule's picture

it's just saying that losing that fat is possible without surgery. I like it.

Molecule
Activity Score 435
Copywriter
Dzsoi's picture

I guess they are trying to say gym and dumbbells could be a substitute for surgery. So yes, it is a bit of a stretch.

Dzsoi
Activity Score 8611
Copywriter
Drooly's picture

Gym instead of surgery. Nice idea. Fast too. But the photo could have taken it to greater hights.

Drooly
Activity Score 12
peterwbauman's picture

hard to comprehend at a quick glance

peterwbauman
Activity Score 107
Copywriter at Athens, GA
dthlb72's picture

Good one but hard to understand if there's no copy to support....

dthlb72
Activity Score 545
Art Director, ADK Malaysia
terryads's picture

Ok ad, nothing new, nothing wrong,

terryads
Activity Score 104
Guest's picture

look for NiKE WOMEN commercial "suda jamon"

Guest
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