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Axxl's picture

I don't like this kind of Playstation ads anymore. Disgusting visual. Good Art Direction but disgusting.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
ellehcimeo's picture

this is really freaking me out.

ellehcimeo
Activity Score 3376
Art Director
msred's picture

why?

msred
Activity Score 491
Graphic Designer
ellehcimeo's picture

msred- because of all the craziness in the art! the lady mixing something inside the man's head while a leg holds a match under a frying pan that is cooking her heart which is still attached to her body... it's freaky! it's really well done! though i'm still not getting what this has to do with PS2... i'm not a gamer and somewhat of a late adapter of techonology. anyone care to enlighten me?

ellehcimeo
Activity Score 3376
Art Director
msred's picture

craziness INDEED! Well they definately had me looking at the ad for awhile.....

msred
Activity Score 491
Graphic Designer
fractalrene's picture

The other piece of the campaign is the head wide open, showing a lot of things inside (actually, they had to shoot more than 180 photos for the whole composition... Vervroegen declared that "every year is harder to win with Playstation"), and that's going on here... a lot of emotions at the same time... the heart cooking as heroine, the head bashing, the ear being stimulated... the previous campaign was about choosing who you want to be in the PS world, this is about the excitement, the next one is about blowing your senses. What I love about these is the art direction (I think the shots were made by Dimitri Daniloff), they have set a trend that art directors all over the world are trying to emulate.

fractalrene
Activity Score 1504
Copywriter
gunjanch's picture

This looks like some Dali art. Dont make sense to me.

gunjanch
Activity Score 14

I sold martians to the world...

Ozric's picture

Emotions, just emotions in both ads, I think that's what they want to show.

Ozric
Activity Score 4045
Copywriter
ellehcimeo's picture

ah. i see. so this is how it feels to play PS2. very well. thanks for the enlightenment!

ellehcimeo
Activity Score 3376
Art Director
Ironite's picture

This one would put me off getting a PS2 :/ i dont usually have alot of time to understand advertisements when i walk around town, so like everybody else it comes in sub-consciously, this is a very bad advertisement with that in mind, altho there are cheerful expressions, its too weird and confusing, ide feel dis-comforted with the product

Ironite
Activity Score 18
Web Designer/Developer |

Text or Visual Context is a matter of prefferance, the same goes for all manners of style

freshman's picture

Bad, bad and really bad.

freshman
Activity Score 126
Art Director
anna fayfer's picture

well i dont even see a playstation in this ad

so i suppose this is life without one?

looks cool though, i cant stop staring

anna fayfer
Activity Score 12
Other |

♥Anna

Sellitti's picture

There is a lot of things being stimulated here. But as a gamer I'm left, well, unstimulated.

Sellitti
Activity Score 12
Art Director
atulspande's picture

ok i don't want to comment on, whether is a good idea or either. but my strong
objection is for the clothes she is wearing. When somany inside stuff is comming
out, it look odd the body is having cloths.

atulspande
Activity Score 180
Art Director
slim's picture

I don't think I'm over-stating it when I proclaim the PS2 campaign the pinnacle of modern advertising. Undoubtedly helped a lot by the nature and personality of the PS2 itself, these ads express the relationship between the customer and the product (a gamer and their console) in a way that no other advertising does. They give the viewer so much latitude, many are left going, 'I don't get it, therefore I don't like it'. This, surely, is why they stand out. They treat the viewer with intelligence enough to discover their own interpretations.
Dare I say it, they are as close to works of art as advertising can come. And like art, they will not please everybody, they will disturb and disgust many. But at the very least they will get a reaction and at best remind people of their love for this brand.

slim
Activity Score 1047
Copywriter
aperture22's picture

Playstation does make ppl crazy........

aperture22
Activity Score 13
Art Director
SandMan69's picture

This ad blows out of the hole in your butt.

Who are they talking to and what are they saying?

That the PSP will f**k up your DNA so bad you'll grow extra giant limbs and become a transgender freak? Thanks Sony, now my kids are climbing up the walls and licking each others butt holes. Douche bags.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Some ads aren't meant to be taken literally. I'm guessing this is one of them...

slim
Activity Score 1047
Copywriter
SandMan69's picture

No Way!! Thanks for clearing that up.

You didn't answer my question though.

Who is ment to see this and then want a PS2?

Last time I checked, parents pay for kids toys and this isn't going to win them over. The only people this is aimed at, are those who think that by liking the bizarre they in turn become bizarre and that makes them cool. These people rarely have jobs that pay enough to have the disposable income required to purchase such an item. Basically what I'm saying is that although this ad my have a "cool" (and I use the term loosly) visual it's missing it's target audience by about a hemisphere. But hey, it's Sony and they can do what they want.

Buy Panasonic

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Your average gamer is not a kid but a university-educated, employed, 20-something. In other words, they're big enough to buy their own console and smart enough to decipher ads like this.

slim
Activity Score 1047
Copywriter
SandMan69's picture

By average gamer, you mean you right?

So you're smart enough to decipher this ad?

Go on, tell me what it's trying to say? I keep asking, and you keep talking, but all I hear is noise. Sell me this ad if you're so 'kick ass' at everything.

I think you'll find that my previous comment still stands as valid, and that you'll have nothing more to eat than a gentlemans portion of "Face Cake".

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

If you understood the first thing about PS2 advertising (which you really should make an effort to do if you are serious about working in this industry), you would know that this brand is where it is today because of it's iconic, intelligent advertising. Advertising that doesn't just hand you the answer on a plate. You have to unravel it, try to reach your own conclusion. Now I know this must be extremely frustrating for pea-brained muppets like yourself, but lashing out at the ads themselves, at Sony, or at those who celebrate the fact that such ads are smarter than most others is not going to improve your unfortunate situation. Go put the kettle on, settle down with a book (maybe an old award annual - you'll find some lovely and revealing PS2 examples in there) and leave all this tricky advertising talk to the big kids.

But if you really, really want to know the big answer.. what it's all about... have a sniff around the idea of 'orgy for your senses'.

slim
Activity Score 1047
Copywriter
slim's picture

Oh my god, I just checked out your details.
No wonder you don't understand. You're an illustrator.

I'm really very sorry. Didn't mean to offend...

slim
Activity Score 1047
Copywriter
SandMan69's picture

Just checked your details and now I understand. You've never been laid. I'm really really sorry.

Is that your amazing break down of this ad? That because of what's gone before it, this is great?

Orgy of the senses. That would work for a console like the Wii, not so much for one that requires you sit still and zone out in front of a t.v.

Nice try.

Next time try not to let your mouth run off without at least telling your handler.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

msred's picture

slim - i agree with you mahn.

msred
Activity Score 491
Graphic Designer
slim's picture

Cheers dude. It's like trying to argue with cement.

slim
Activity Score 1047
Copywriter
SandMan69's picture

Hmmm what's that smell? You smell that? It's SMUG. You smell of smug dude. Go wash it off and we can talk some more.

You'll find that nobody is right all the time.

Just repeat after me; "Whatever dude, we can just agree to disagree".

See how easy that was?

It'll be ok. shhhh there there.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Is that you John Huebbert II? Did you perhaps change your name because you realised everyone fucking hated you and your sad attempts at humour? It's ok, your secret is safe with me.

slim
Activity Score 1047
Copywriter
SandMan69's picture

Everyone "fucking hated" this guy?

That's some mean talk for a guy with an inverted penis (it means you have a vagina).

I'm funnier than your mum in hot pants.

Eat it.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

oh no you didn't. what's not to be mean about when you have a vagina? i'm certain that you didn't mean to demean the entire other half of the human race. I'm just certain that you accidently used calling him a girl as an insult. there are far more interesting and unusual ways to insult him.
i'm going to have to go ahead and give you 20 internets for your posting, guy-in-the-bushes. mkay.

now, let's start enjoying ads and stop making it personal. otherwise i'll take away that coveted photo you have of me in a zebra suit.

ellehcimeo
Activity Score 3376
Art Director
msred's picture

Well said, ellecimeo.

i really enjoy reading the 'debates' on AotW, but if you cant handle critique then its probabaly best you dont post at all.

msred
Activity Score 491
Graphic Designer
SandMan69's picture

Hey ellecimeo, I'm sure you've got hold of the wrong end of the stick and are now yanking on it.

Slim has no penis. To emphasise that I said that instead of a bald spot he in fact had a penis that went the other way. Thus making him a dude with a lady garden.

The inverse of that is saying a girl has a small penis instead of a clitoris. I'm not demeaning men when I say that am I? or is that all right?

You can't take the picture from me. It's what keeps me going in my times of need...and by "need" I mean "horn". You know its all good.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Haven't you got some colouring in to do?

slim
Activity Score 1047
Copywriter
SandMan69's picture

I'm sure I do somewhere. But this is more fun.

twit

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

fine. and by fine i mean that i still think you could have come up with something more interesting to insult him with.
ps. i find myself giving the shrubs and bushes a good long look to see if your beedy eyes are shining in them.

ellehcimeo
Activity Score 3376
Art Director
SandMan69's picture

sorry

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

drunk dave's picture

Angry little man aren't you. That's what happens when you're abandoned by your mum.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SandMan69's picture

Huh? Who shat in your cornflakes this morning?

You're a sad old man, mate.

You're still pissed off about something. I won't say what, but it was theirs to begin with so deal with it.

ha ha, You've gone all red, Again.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

SandMan69's picture

Listen, before you say anything else. We're just going to keep going back and forth, so can we drop this already.

I've told everyone I know what you said and they all agree that because of you they now would think twice about visiting you in your country.

Are you happy now? Is that worth threatening me for?

Bravo

Incidentally, this PS2 ad has grown on me and I think it's pretty cool.

Funny how one minute you can hate something for looking different then the next you have to recognise it's right to existence.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

joey hayashi's picture

I love it!
the art-direction is so cool!
well,it jz a game.
some crazy action tat u cant do in real life...jz get urself a PS2!You can kill as much ppl as u want.
It jz a game! haha!

joey hayashi
Activity Score 28
Other
Alexandra's picture

Looks like an orgy!

Alexandra
Activity Score 8
Graphic Designer
hakunamatata's picture

Reaaally bad way to promote the PS2. The visuals are very well done but disgusting, and doesn't fit with the console. I don't understand how they hadn't got a better idea...:S

hakunamatata
Activity Score 30
Graphic Designer
MissOnyl's picture

i thought the idea was really strange and the execution is even weirder, i can handle unconventional but i think this one is a tad too much.

MissOnyl
Activity Score 40
Graphic Designer
Erik's picture

TBWA paris is a collective of crazy artists who work on ads to get more money by doing ads because crazy beautiful images are easy for them.

Erik
Activity Score 88
Art Director
Zuco's picture

Maybe you should look at more TBWA Paris work and you will see how stupid your coment is. What TBWA Paris has done with playstation revolutonized the video game industry.

Zuco
Activity Score 56
Art Director
ellehcimeo's picture

being rude for rudeness' sake isn't acceptable i'm afraid.

ellehcimeo
Activity Score 3376
Art Director
SandMan69's picture

Zuco. If you believe that advertising revolutionised the video games industry then maybe you need to look at how stupid your comment is.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

It did, in fact. Playstation advertising told 20somethings that it's okay to play games, creating a much wider audience and paving the way for more sophisticated content.

slim
Activity Score 1047
Copywriter
SandMan69's picture

The fact you've come back to this amazes me.

Who do you think was playing pac man in the 80's? The kids that grew up into the twenty somethings you mentioned. Playstion DID NOT tell people it was ok to still play games. They just dressed it up and pretended that it was in some way important or special or some other bollock ad speak for "make us more money".

You do know that what we do isn't important. You just think it is. Right?

It's just advertising and you might want to just let it go, or not. I don't really care.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

Explain to me then how Sony - in their first foray into the videogames industry - was able to dominate the market and beat out veterans like Sega, Atari, Panasonic, and Nintendo when their machines were technically very similar? Marketing. They successfully appealed in their advertising to an older, untapped audience. They spent millions telling people that it was fine to enjoy computer games. It paid off, and it's still paying off now. I never implied that advertising was important in the sense that you're using. It is important in building brands, making money etc. If you can't see that, if you think Trevor Beatie and Ken Kutaragi just got lucky, then perhaps you're in the wrong industry.
Not that I really care either.

slim
Activity Score 1047
Copywriter
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