Drink wisely, 2

Agency Network: 
April 2014
Boca Maldita:  Drink wisely, 2


Print advertisement created by Heads, Brazil for Boca Maldita, within the category: Alcoholic Drinks.

Advertising Agency: Heads, Brazil
Creative Director: Fabio Miraglia
Art Directors: Sergio Takahata, Ricardo Madeira Peroza
Copywriter: Bruno Leite
Illustrator: Fuze Images
Photographer: Francisco de Deus
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Highest Rated

Temple's picture


Activity Score 11339
Creative Director
andylefty's picture

Can someone explain this please?

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
NNV's picture

What they tried to say is that if you drink that beer, you'll get so drunk you won't notice the girl has a boyfriend. Those men hands are about to kick some ass

Activity Score 159
jesuscamacho's picture

I think that they tried to said that when you drink this beer you will see any women like a super model.

Activity Score 106
Graphic Designer
abake's picture

Look at the hands.

Activity Score 1262
RMG Connect Colombia
marifloc's picture

Look at the "ladies" hands

Activity Score 53
Marketing Manager
damnson's picture

Seriously???? Is the hand that gives it away? No one will notice that.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Justin Turco's picture

The beer has a higher alcohol content, so you need to drink responsibly to avoid mistaking a rather unattractive woman with a super model.

I like them. It leaves a little "something" to get.

Justin Turco
Activity Score 180
Art Director at McCann
chrism2352's picture

So, since they're all men's hands, does that mean these guys think they're with a woman, but it's really a man? I like subtlety, but this could use a little more message support.

Activity Score 269
Ainat's picture

I don't like at all. It's so 90's.

Activity Score 93
Austin Video Production's picture

Doesn't work for me.

Austin Video Pr...
Activity Score 1310
Manuja Kodikara's picture

Thats a Dudes hand!!!

Manuja Kodikara
Activity Score 1508
Creative Director at ABS | Gardner Dixon Hall International |

-eM Kay-

@minas_mars's picture

This is a series of shit.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

Temple's picture


Activity Score 11339
Creative Director
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