Boat

Published/Aired: 
October 2006
 Boat
 Boat

Description

Caption

The Caribbean has never seen a pirate like Fidel. He stole an island and threw the treasure away.
Matusalem Rum.
Expelled from Cuba in 1959

Advertising Agency: Kaspen, Prague, Czech Republic
Creative Director: Lester Tullet
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Illustrator: Martin Zach
Photographer: Don Studio
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Ney Frances's picture

this is the only good line of the campaign, but the illustrations are great! shame that the ¨reason why¨ is their concept!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

purplesimon's picture

Copy needs re-working, there is a problem with the tenses employed in this advert.

The copy police strike again!

Sorry, but it does spoil what could have been a good campaign, for me at least.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
aadi's picture

I really dont lke the copy

aadi
Activity Score 230
Copywriter
copycomoelcopi's picture

bad copy, baaaaaad copy

copycomoelcopi
Activity Score 820
Copywriter
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