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chintan ruparel's picture


chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ant's picture

what the?

Activity Score 64
Art Director
restless_r's picture

great, i love the idea and the illustration ,

Activity Score 275
Art Director
thyagoresende's picture

great art! the idea is cliché but i guess nobody in the planet (or should i say the boat) has tought about that before, so it's good too.

Activity Score 48
Art Director
mikkelkroijer's picture

Great stuff. Beautiful art direction. Quite familiar somehow, is that the BMW mix your playgrounds that it looks like?.

Activity Score 54
Art Director
Beatboxer's picture

Uhhhhhh... This art direction has a lot to talk about...

Activity Score 1517
Chris's picture

not sure about idea, but illustration, art direction is wikd

Activity Score 1935
Art Director
the.adnerd's picture

hey ivan. just dropping in to say hello

Activity Score 160
Mavrick's picture

I really liked it. It got my attention on the first glance.

Activity Score 28
Creative Director
ripster's picture

it's beautiful, but the idea hobbles. They are more taking the message of greenpeace and other organisations. This arche is full of nations making war and air pollution. Besides you see the cruise missile and 2 fighter jets. Is the arche a metaphor here or just a glimpse into the future, where nations evacuated on this last enclave? At least adidas sponsered them a nice football arena with fireworks and view on the volcanoe.

Activity Score 152
addyhoch10's picture

impressive at first view even though the perspective looks kind of weird.

the basic idea's clear (ship=environment/earth. when the ship's sinking we're going down with it), but most of the details in this picture are really kind of whatever.
it feels ill-conceived. e.g. assumed that the ship's our environment - what's the sea that surrounds it and where all the sewage water's dumped into?

Activity Score 2592
Art Director
teenie's picture

Do my bit? What - get a pot and start bailing? It's the wrong tagline for this message. The illustration says "wwe have to start doing something" but "do your bit" means to chip in and give a helping hand - which, in this case, would mean to add to the destruction. It's a huge disconnect.

Activity Score 1894
Darrin Stephens's picture

"We're all in the same boat." Simple (though cliche) message, with a beautifully complicated visual.

Darrin Stephens
Activity Score 242
Creative Director
slammary's picture

COOL. I wonder where it goes.

Activity Score 214
juliangray's picture

I think that the main problem is that that ship is not how i percibe the world, in difference to other visual representations like the PS2/head where what i saw inside the head was everything and more of what happens to me when i play, and does not change the way i percibe it.

When you use this execution you have to hit a nerve or it will stay as a beautifull representation of something that aint happening..

Activity Score 987
Art Director
Texter's picture

indigineous Tribesman in front of typical housing.

...some things should be outlawed.

it´s been done, already.

Activity Score 35
Copywriter |

it´s been done, already.

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