The Pedestrian

Agency Network: 
December 2009
BMW Print Ad -  The Pedestrian


Print advertisement created by Futura, Macedonia for BMW, within the category: Automotive.


There is a man along your path…
BMW Night Vision. With detection of individual persons before they become visible to the human eye.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Copywriter: Marija Stevanovska
Photographer: Sasko Manev
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dsklan's picture

if you talk about nitevision why is there a sun on the tarot card?!

Activity Score 1926
Art Director at homeshop
silvi's picture

Forced, empty. No idea

Activity Score 4172
oshe's picture

el beneficio es tan bueno, que la idea se quedó corta

Activity Score 852
Copywriter |

Marlus Lau's picture


Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Hibon's picture

Forced...very forced!

Activity Score 3734

Simple ideas are the best !

federo's picture

Is funny but I can´t see how appropiate is

Activity Score 781
advertising agency
Neitcheze's picture

To me it come across as foresight, as the Tarot Card Reader can tell you there is a man along your life's path, the car can tell you there is a man across the path in front of you.

I agree a stretch and should have been rethought.

Activity Score 8
Graphic Designer
mgriff21's picture


Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture

good feature

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture

Is It New Feature In BMW..??
Great Feature & Concept Of Adv.

Activity Score 349
Administrative |

!! जय श्रीराम !!

Green_Hornet's picture

Ok, idea is clear.

But: 2 stars are lost because you had to explain the idea. 1 star is lost because the typeface is not CI at all. And another 2 stars are lost because of that horrible bad photography of the hand. I hope this is student work!

Activity Score 55
Art Director
Guest's picture

The idea is clear. He wants to claim the Night Vision technology. The technology is so magic that it can pick out ' the Fool''. That's why he use the Fool image in Tarot to represent pedestrian. I think the execution is funny. Maybe it's deeper than i thought.

arete's picture

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.

Activity Score 3