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Sauna

Campaign
Agency Network: 
Published/Aired: 
October 2014
BMW:  Sauna
BMW Print Ad -  Sauna

Also From This Campaign 2

Description

Print advertisement created by Publicis, Mexico for BMW, within the category: Automotive.

Caption

Park where you couldn't park before.

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Creative Directors: Agustin Esteban, Héctor Fernández Maldonado
Art Directors: Bastien Grisolet, Agustin Esteban
Copywriter: Angel Rodriguez
Photographer: Julia Fullerton Batten
Post Production: d-Factory
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Highest Rated

kleenex's picture

I thought it was going that extra mile to deliver a very crappy ad.

kleenex
Activity Score 57443
Web Designer/Developer
tirthomitro's picture

going that extra mile is proving to be hostile!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

I thought it was going that extra mile to deliver a very crappy ad.

kleenex
Activity Score 57443
Web Designer/Developer
damnson's picture

Am I the only one who thinks that this doesn't work at all?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

CrackerJackFlash's picture

C'mon...the fancy cat masks aren't doing anything for you?!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

halaby87's picture

It's just creepy and sweaty

halaby87
Activity Score 10396
thedesignaddict's picture

What the Hell is this ad saying? I hope there is a cultural reference that I'm missing. If not, it's complete shit.

thedesignaddict
Activity Score 5403
Art Director at Freelance
VeronicaFranco's picture

Why are they in a sauna? Why are they wearing masks? Why are the cats fat? Why am I so creeped out by this?

VeronicaFranco
Activity Score 789
Copywriter
655321's picture

You can smell the psychosphere.

655321
Activity Score 176
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