Advertisement

Runner

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Print advertisement created by Publicis, Mexico for BMW, within the category: Automotive.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina
Log in or register to post comments
Design Central's picture

Very good!

Design Central
Activity Score 364
khronos's picture

doh!

khronos
Activity Score 998
Copywriter
Hadrons's picture

Love this campaign, great idea, great execution. Nicely done.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture

This is best all of them

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

everartz's picture

i love the art direction!!!

everartz
Activity Score 7613
Art Director |

| everartz |

rakhal's picture

clear

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Advertisement
Advertisement
Advertisement