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Mouse digital

Agency Network: 
Published/Aired: 
November 2010
BMW:  Mouse digital
BMW Print Ad -  Mouse digital

Description

This print ad was run in press in November in South Africa. It is an adaptation of the iconic South African “BMW Mouse” TV commercial originally created for power steering. The concept revolves around linking past innovations with present ones (on-board internet) by replacing the live mouse with a digital version. See link of original: http://www.youtube.com/watch?v=Qf0jvHfTODw

Print advertisement created by Ireland / Davenport, South Africa for BMW, within the category: Automotive.

Caption

Introducing on-board internet.
Now you can experience advanced infotainment and in-car internet, complete with mobile phone and music player features, all from the comfort of your driving seat. For more information visit www.bmw.co.za.

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Jaco Van Eck
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Highest Rated

jackmancer2017's picture

How old is this ad? The interior looks really dated and the mouse too.

jackmancer2017
Roger Keynes's picture

Okay, it says "internet"... but doesn't say "advanced".

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

suresh90's picture

k but not so great :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Sdb's picture

The mouse is poorly placed, could have placed somewhere where it could have been partially visible..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
dadada's picture

I agree with you, the mouse could be better placed not on the wheel.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ivan's picture

But it's referencing that old ad with the real mouse on the wheel.

ivan
Creative Director at Ads of the World
fala fulani's picture

Which is why ads based on other ads dont make sense

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
jackmancer2017's picture

How old is this ad? The interior looks really dated and the mouse too.

jackmancer2017
jackblack's picture

They should've made the stick shift a mouse.

jackblack
Activity Score 2362
Art Director
morse's picture

I haven't seen the old ad, but I think if somebody knows it he will appreciate this concept.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture

Does not feel modern. Have not seen the old ad. Not many consumers will have either.

mdb1974
Activity Score 411
Art Director
shaun1800's picture

Its got internet on board so we'll just stick a mouse on the steering wheel? Come on guys. A wasted opportunity.

shaun1800
Activity Score 293
Copywriter
Billoughsby's picture

This looks like a dumb literal ad if you don't know the old ad. But if you do know it, it's sure to look like a dumb literal ad instead.

Billoughsby
Activity Score 5154
Art Director |

That's it.

shahidali's picture

like it. AD is good.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

gerritbasson@yahoo.com's picture

It's based on this classic south african commercial for BMW
http://www.youtube.com/watch?v=Qf0jvHfTODw

gerritbasson@ya...
Activity Score 6
Acid Cat Productions
grahambart's picture

Could of used a wireless mouse. would have improved the lines and flow.

grahambart
Activity Score 24
Other
MidasTouch's picture

Bof! :/

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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