No mercy

Agency Network: 
Published/Aired: 
August 2006
BMW:  No mercy
BMW Print Ad -  No mercy

Description

Print advertisement created by JWT, Netherlands for BMW, within the category: Automotive.

Caption

The new BMW K 1200 R. No mercy.

Advertising Agency: PPGH JWT_Group, Amsterdam
Copywriter: Dimitri Michels
Art direction: Marc Linderhof, Erik Evers
Accounts: Paul Loohuis, Brigitte Kuijpers
Photography: Simon Warmer
Postproduction: Magic / Edwin Veer
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Highest Rated

Mtl Dave's picture

I like it... Also like the art direction.

Mtl Dave
Activity Score 274
Other
bandar's picture

the idea is outstanding...
its just that the excution could've been done much better ... + they're just too many of em.

bandar
Activity Score 26
Art Director
Mtl Dave's picture

I like it... Also like the art direction.

Mtl Dave
Activity Score 274
Other
Zulu's picture

Really, really nice. As a motorcyclist this ad resonates with me.

My only wish is that it was for a Ducati, or Aprilia or some brand that was more associated with the competitive rider. BMW riders are a very different breed.

The comment above is 80% jealousy.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

MADE in the USA's picture

I agree there are too many ‘trophies’ on the wall
Also I think the photo is out and too wide making the bike appear small and without detail.

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MADE in the USA
Activity Score 434
Other |

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reena's picture

sexy

reena
Activity Score 26
Other
drizae's picture

Beautiful

drizae
Activity Score 503
Copywriter |

Fail Harder.

Black.Rainbow.'s picture

Superlative.

Black.Rainbow.
Activity Score 162
My desk
germanhudders's picture

Great

germanhudders
Activity Score 336
Copywriter at Droga5
partho.sarkar's picture

great concept... ;-)

partho.sarkar
Activity Score 78
Corbeen's picture

no need for text.. is so great..... Bravo.

Corbeen
Activity Score 1089
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