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Expressions of joy, Art 2

Campaign
Agency Network: 
Published/Aired: 
August 2009
BMW:  Expressions of joy, Art 2

Description

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane

Print advertisement created by GSD&M, United States for BMW, within the category: Automotive.


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federo's picture

incredible approach. people still surprising me.

federo
Activity Score 781
advertising agency
Guest's picture

pretty unforgettable. looks like bad 80's art

Guest
Guest's picture

honda fit.
fischer são paulo
brazil

Guest
Guest's picture

very nice

Guest
rolling.stone's picture

Great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

she_kai's picture

over used car art but perfect march to the strategy
that`s what i saw

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

nice car review.

Guest
Guest's picture

Hello! gdcdaab interesting gdcdaab site!

Guest
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