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Expressions of joy, Art 1

Campaign
Agency Network: 
Published/Aired: 
August 2009
BMW:  Expressions of joy, Art 1

Description

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane

Print advertisement created by GSD&M, United States for BMW, within the category: Automotive.


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Well, another old idea remade. Check this commercial for Honda Fit:
http://www.youtube.com/watch?v=sMq8dEHNLUo

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So what if its been done before?

Guest
Guest's picture

Nothing wrong with that, I guess the client is really happy to pay loads of money for an old idea that was used before.

Guest
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pretty good for a tyre ad.

Guest
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BMW came before the Honda execution.

Guest
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Hello! ekceecg interesting ekceecg site!

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