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Emanuelle

Agency Network: 
Published/Aired: 
April 2010
BMW Print Ad -  Emanuelle

Description

Art Director:levent Yalgin

Print advertisement created by TBWA, Turkey for BMW, within the category: Automotive.

Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Group Director: Erdem Köksal
Copywriter: Evren Dograr
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Highest Rated

atb2005's picture

Elegant layout. Great metonymy!

atb2005
Activity Score 13557
atb2005's picture

Elegant layout. Great metonymy!

atb2005
Activity Score 13557
Guest's picture

i feel stupid, but i can can't get it.. can somebody explain?

Guest
atb2005's picture

Emmanuelle was the lead female character in a series of French soft core movies from the 70's, 80's and even 90's, I think. There was even a book of the same title. Emmanuelle is now metonymic with pleasure. This has nothing to do with producing BMW's for "fucking". The car does look sexy, and it gives you pleasure.
'

atb2005
Activity Score 13557
hadrianapolis's picture

What? BMW cars produced for fuck? ha ha ha! Very impressive.

hadrianapolis
Activity Score 733
hadrianapolis's picture

What? BMW cars produced for fuck? ha ha ha! Very impressive.

hadrianapolis
Activity Score 733
Adaddicted's picture

an old favorite!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Davosk's picture

Head office won't be so impressed.

Davosk
Activity Score 4813
Art Director
Olafski001's picture

and you can know... :-)

Olafski001
Activity Score 1193
Copywriter |
gonndo's picture

Well...

with Justin and Justine, I´d work as well...

Oh, Youth, where have you gone???

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Dzsoi's picture

Nope. It is 'manuel', as manual transmittion (or manual gearbox) and emannuelle for automatic transmittion. Just playing with words, but not a bad one, makes me smile.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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