Boomerang hanger

Agency Network: 
Published/Aired: 
September 2010
BMW:  Boomerang hanger
BMW Print Ad -  Boomerang hanger

Description

Print advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Caption

BMW Rallye 3 Suit.
Adventure Apparel.

Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Director: Maria Piccinini
Copywriter: Martino Lapini
Account Supervisor: Anna De Gaetano
Account Executive: Sabrina Montemurro
Photographer: Giacomo Biagi
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Highest Rated

atb2005's picture

The idea is easy to get if you think a little. Clothes hanger (clothes) that's shaped like a boomerang (adventure). Poor ad. I just think that with some product categories we don't need this much "originality". When it comes to clothing, you need to show the actual clothes! This is not going to make me purchase the latest BMW suit.

To see the BMW branded gear, check out this link
http://www.ultimatemotorcycling.com/BMW_Rallye_2_Pro_Suit_Motorcycle_A...

Apparently, we even have BMW "functional underwear" (rolls eyes).

atb2005
Activity Score 13547
Guest's picture

Wha is the idea ?

Guest
LeeHarvey's picture

I don't get it either

LeeHarvey
Activity Score 3043
Creative Director
atb2005's picture

The idea is easy to get if you think a little. Clothes hanger (clothes) that's shaped like a boomerang (adventure). Poor ad. I just think that with some product categories we don't need this much "originality". When it comes to clothing, you need to show the actual clothes! This is not going to make me purchase the latest BMW suit.

To see the BMW branded gear, check out this link
http://www.ultimatemotorcycling.com/BMW_Rallye_2_Pro_Suit_Motorcycle_A...

Apparently, we even have BMW "functional underwear" (rolls eyes).

atb2005
Activity Score 13547
helvet.lang's picture

Idea is clear and simple but
when i see a boomerang,
i immediatly think about greenpeace...

http://adsoftheworld.com/media/outdoor/greenpeace_bubble_bath

helvet.lang
Activity Score 180
Copywriter at FRANZ&RENÉ |

-just my opinion-

joelapompe's picture

Oh please come on, not again!!! There's a double spread in my book with 2 exact same ads like this one... :
http://amzn.to/bcmSqj

joelapompe
Activity Score 4031
Guest's picture

Occasione persa. Peccato.

Manola F.

Guest
m.guney's picture

i dont' understand? sorry...

m.guney
Activity Score 67
Copywriter
Sushi lover's picture

still don't get it.

Sushi lover
Activity Score 907

Dream needs to be big!

cyberjaleel's picture

I don't understand..
pleas explain

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Hiperion's picture

Smells like italian advertising

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
andyStock's picture

I get what you are saying atb2005.

But - how many people here see a boomerang and think 'adventure'? A boomerang has nothing to do with adventure for me - when I see a boomerang I think 'Australia, Outback, Aborigines'. When I think of an adventure I think of a compass, etc.

Furthermore, I wasn't even aware that BMW made clothes?

andyStock
Activity Score 666
de_martin's picture

For me, a boomerang has nothing to do with adventure.
And if you ask me what carbrand I would associate with boomerangs, it would be Citroën because of the logos.

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

atb2005's picture

You are right boomerang = Australia. And when you think of Australia, you don't think of adventure?!? I was not defending the campaign. I too think it's poorly conceptualized. But it makes SOME sense.. Finally, I too didn't know that BMW makes gear. LandRover does too!

atb2005
Activity Score 13547
fragile's picture

It's nothing.

fragile
Activity Score 14
pikkinikkiage's picture

I've had to make a reserch on internet to understand what BMW Rallye 3 suit it was... no product, no brand, too much far the idea behind...sorry I agree with Manola: a good occasion lost!

pikkinikkiage
Activity Score 8
Anonymous Author's picture

Senseless.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Davosk's picture

The thing with boomerangs is that they have a unique aerodynamic shape which enables it to fly in a circle when it's thrown.
In other words, it comes back to you when you throw it. This ad misses the point of the boomerang.

Davosk
Activity Score 4811
Art Director
rockfive's picture

Creative copy

rockfive
Activity Score 44
Graphic Designer
TAlegra88's picture

I belive that the main idea is that, with bmw motorcycles and gear, you are able to reach any part of the world. You can bring suveniers from different places like a boomerang that was offered by a tribe chief, and you, creatively use it to hang your bmw rallye suite...

TAlegra88
Activity Score 2
Other
Corbeen's picture

this is so strange... I am a BMW rallye 3 user for a long time, the suit offers u so much more. with this visual u just explain how far i can go, but u can go there with all the other suits.
and you even don't touch what this product offers you on ur way.

Corbeen
Activity Score 1089
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