Agency Network: 
January 2011
bmt:  Fox
bmt Print Ad -  Fox


Print advertisement created by FCB, Germany for bmt, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)
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Vingy's picture

Not very original

Activity Score 466
Copywriter at Advance
Ron Burgundy's picture


Ron Burgundy
Activity Score 1616
Art Director at Southern California
luispiter's picture

its good but not new

Activity Score 2746
Anonymous Author's picture

Fox mimics Mona Lisa while rescuing partially deflated nude female human from suffocating smoke of tannery fire?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

morse's picture

Nicely done, but seems like a very familiar idea.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

this reminded me of that movie called planet of the apes if im not mistaking when the apes had humans in the cages as their pets... but i gotta say that the photo retouching isnt that good where the fox's hair overlaps with the skin.. it could've been given more time to get it better

Activity Score 7571
Art Director |

| everartz |

Ordozgoiti's picture

This actually makes me want to shoot every fox I come accross before they do that to me...

Activity Score 233
Art Director at Leo Burnett Iberia
tirthomitro's picture

way too L A M E!!

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Billoughsby's picture

Well the vantage point and composition make it very clear, but I do wish they'd striven to put the fox in situ, in the winter woods, say. Too much work, perhaps; it's as if all their PS money was spent wrapping the girl. I think a five is generous.

Activity Score 5140
Art Director |

That's it.

allan080i's picture


Activity Score 122
Creative Director at Jotabequ Grey |

LisaEve's picture

Perfect sensual quality - reflects how women attempt to portray a sexy & elegant look while wearing a dead animal wrapped around their necks. One of my favorites of the anti-fur ads. Sadly, wearing fur seems to have a made a huge comeback this winter '11.

Activity Score 11
Graphic Designer
outsider's picture

done before.

Activity Score 14
LexxIt's picture

ceck out the film, too. you'll find it on their site:

Activity Score 6
Copywriter at Draftfcb Germany
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