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Shark

Campaign
Agency Network: 
Published/Aired: 
May 2011
Like
51
Views
16710
Blurb:  Shark

Description

Print advertisement created by Duncan/Channon, United States for Blurb, within the category: Media.

Caption

Find your book.

Advertising Agency: Duncan/Channon, San Francisco, CA, USA
Executive Creative Director: Michael Lemme
Creative Director / Art Director: Anne Elisco-Lemme
Creative Director / Copywriter: Parker Channon
General Manager: Andy Berkenfield
Communications Planning Director: Leslie Diard
Director of Integrated Production: Jacqueline Fodor
Senior Account Planner: Eliza Lochner
Account Supervisor: Malia Collins
Communications Planning Supervisors: Laura Davis, Patrick Fenton
Senior Print Producer: Jessea Hankins
Interactive Producer: Matthew Higgins
Digital Artist: Faye Rinkert
Account Executive: Mary Hajek
Photographers: Stacy Newgent, Samuel Tan, Sean Murphy
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Highest Rated

agappehp's picture

I don't understand.

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
rajib kabir's picture

'Find your book'... ok but im not finding here nothing new.

rajib kabir
Activity Score 35
Art Director
Rijesh's picture
Rijesh
Activity Score 14
jackblack's picture

Not good.

jackblack
Activity Score 2363
Art Director
agappehp's picture

I don't understand.

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
atb2005's picture

A lot of you are accustomed to looking at fancy schmancy artwork with no sales message. Well, this is not fancy, but at least the sales message is there. When looking at these ads, no consumer would think "I've seen this art direction before. It's old, and therefore I don't care for the brand". Lovely copy paired with decent photography.

atb2005
Activity Score 13557
NataliaLima's picture

Aotw is not for consumers, so we're allowed to look at it from a creative point of view. We're advertisers, not salesperson. Besides, most of those are ads made for advertisers, so critique is welcome.

NataliaLima
Activity Score 1380
atb2005's picture

I both agree and disagree. This is a real campaign (not one of those made for awards), so I judge it from the standpoint of a consumer. Will they like it? Will they reject it? I think they will like it.

atb2005
Activity Score 13557
ace85le's picture

i actually think this is not bad. attention grabbing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

dean viii's picture

Headline makes no sense. What little concept there is - it's bad. Too much copy that is irrelevant. The photo on top of a photo has been done waaaaay too much. The actual message is buried at the end of copy you don't want to read and far after the headline and visual that are confusing as hell. Trying to support this is a joke.

dean viii
Activity Score 1686
Creative Director
Church Money's picture

I wouldn't read that book.

It seems like down deep there is a decent product with a strong emotional tie to your vacation/memories, etc - but i only get a little bit of that from this ad.

Church Money
Activity Score 76
Art Director
pablito.miuzzato's picture

already done to Stock Photos... but i cant find the link now.

pablito.miuzzato
Activity Score 54
Graphic Designer
Ed Rapport's picture

Totally not feeling the headline "Find Your Book," doesn't really hook me.. Body copy is ok.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
purshotham's picture

Good..

purshotham
Activity Score 457
Wikimarketing.org's picture

so complex

Wikimarketing.org
Activity Score 25
Copywriter |

www.wikimarketing.org

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