Use By

Campaign
Agency Network: 
Published/Aired: 
April 2011
Blundstone:  Use By

Description

Print advertisement created by AJF, Australia for Blundstone, within the category: Fashion.

Caption

At least your feet won't feel uncomfortable.

Advertising Agency: AJF Partnership, Melbourne, Australia
Creative Director: Joshua Stephens
Art Director: Michael Gagliardi
Copywriter: Michael Skarbek
Photographer: Chris Budgeon
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Mr. ok's picture

ok

Mr. ok
Activity Score 37
Art Director
Billoughsby's picture

Must be a local joke

Billoughsby
Activity Score 5154
Art Director |

That's it.

shahidali's picture

If what i'm assuming is the message, then there's something very wrong with it.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Bob.C's picture

Let me just check I'm not misreading this - these boots are more comfortable than the diarrhea and stomach cramps (implied) you'll get after eating seriously out of date tinned oysters. It will be interesting to see if this approach sells boots.

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

createwitty's picture

according to me this is a major communication hazard...u r promoting workboots which can absorb shock which makes u comfortable nd u show images which has no link either wid d feet, knee or d back or wid seemingly shocking situations...or may be they r saying tht these boots can atleast save ur feet from the shock u'll get after watching this campaign..how did it even get past d brainstorming table..

createwitty
Activity Score 204
simonsays's picture

Nothing new here.

Concept was used in 1997 to sell sugar.

http://blogopub.tv/rapide+asperge+fast+huitre

simonsays
Activity Score 332
Luikah's picture

i really don`t get it here.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
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