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Office

Campaign
Agency Network: 
Published/Aired: 
April 2008
Bluespace:  Office

Description

Print advertisement created by Atletico, Spain for Bluespace, within the category: Professional Services.

Caption

Get back your space. Store it at Bluespace.

Advertising Agency: Atletico International, Barcelona, Spain
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Illustrator: Andreas Höher
Photographer: Frank Schoepgens
Retoucher: Amrit Jandu
Art Buyer: Anne Bornefeld
Account Director: Peter Stengele
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Guest commenter's picture

Bad CG.

Guest commenter
RIZLA's picture

true

RIZLA
Activity Score 42
YR |

SSS

Scam Detector's picture

This is an ad for bigger office space. Why would you want to store your office?

Resign and make space for creatives who are actually real creatives.

Scam Detector
Activity Score 1048
General Manager
SeanMartin's picture

If Toro hadnt mentioned something about storage, I never would have gotten this one.

Nice idea, failed execution.

SeanMartin
Equipaggio's picture

Get over yourselves. it's supposed to be "bad CG" (in other words, artificial looking) - as in, this isn't suposed to look like real life, it's meant to look like a computer game. In keeping with the idea. And as for "If it hadnt mentioned something about storage, I never would have gotten this one" - that's like saying if a car didn't have wheels it wouldn't move.
Spend less time criticising, more time putting your own masterpieces on the table.

Equipaggio
Scam Detector's picture

so what are you doing here?

Scam Detector
Activity Score 1048
General Manager
SeanMartin's picture

Pumpkin, here's a clue for you: as a standalone ad, which is the first thing I saw in this series, IT DOESNT WORK. It's not communicating anything. It's totally dependent on the video to make its point, and for a print ad, it's not very well done. Why is the guy getting ready to crash into a wall of storage boxes? You know, silly questions like that can make or break an ad. And sorry, but if this is supposed to support the video, YES, it's supposed to look at least marginally like real life. BUT IT HAS TO COMMUNICATE *SOMETHING*. And this doesnt. Get over it yourself.

SeanMartin
Guest commenter's picture

Toro! haha! what the f*** are you talking about!? Learn to read, then learn to read ads! this is great.

Guest commenter
Scam Detector's picture

Why don't you explain me. Surprise me!

Some advice for you: consumers aren't supposed to "learn to read ads". An ad should speak for itself and never be a riddle. So what the f*ck are you talking about.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

seanmartin ur one cynical man! Have u actually read the line!? let me rewrite it: Get back your space. Store it at Bluspace. I bet you need a map around a running track!

Guest commenter
SeanMartin's picture

Nice try, whoever you are. But that's just flailing around, sorry. The ad does not work as a standalone. Deal with it and move on.

SeanMartin
fat boy's picture

It does work dude. you have to think about it. Its clear as rain man. As a campaign its thought provoking. Unlike way too many ads that say, for srtonger teeth etc. strong coffee etc, then show a gun barrel made from a coffee cup. Thats for primary school children. So self explanitory it insults. So, think. thats what you are supposed to do. or do you not work in advertising?

fat boy
Guest commenter's picture

Bullshit. It's crap. If you have to think about it, the moments gone. Stupid ad, stupid campaign.

Maybe you dont work in advetising either if you think this is good. Student still?

Guest commenter
Guest commenter's picture

Bullshit. It's crap. If you have to think about it, the moments gone. Stupid ad, stupid campaign.

Maybe you dont work in advetising either if you think this is good. Student still?

Guest commenter
SeanMartin's picture

One thing I find vaguely amusing on these boards is that when you strongly disagree with the herd, the one-size-fits-all reply is "You dont work in advertising". Sorry, friend, but I have. Your response, on the other hand, is straight out of the textbooks. You think this is "so self explanitory it insults", and I'd respond by saying that you would pass over this ad in a magazine and not even miss it. The message in the visual is confusing. The layout doesnt make a lot of through-thought sense. The art direction is half-assed. Shall I go on?

From an *advertising* perspective, this is a lame attempt to do in print what the video does much, much better. But it doesnt come anywhere near capturing the fun or the style of that. AS A CAMPAIGN, I give them kudos for doing something unique and different -- but let's not put lipstick on this particular pig and call it something it's not. As a standalone piece, this fails.

SeanMartin
Guest commenter's picture

keep going. your the one looking the fool here.

Guest commenter
Scam Detector's picture

Not really. His comments make sense, not those mumblings of people here.

Scam Detector
Activity Score 1048
General Manager
Scam Detector's picture

Also for you: EXPLAIN THIS AD TO US!

If you can't then that means the ad is rubbish.

Scam Detector
Activity Score 1048
General Manager
torrentzz's picture

Once again, beautiful execution. crisp and engaging.

torrentzz
Jambade's picture

Brilliant, sends the message across clearly, hahaha look how the man is trying to run away!

Jambade
free fall's picture

Lets not be silly. its a good visual. have a listen to yourselves... it is unbelievably amusing that you professionals have such anger and rage against what exactly? I like looking at it. it amuses me. thats all i need during a shit day at the office. Anyone agree?

free fall
Guest commenter's picture

yeah! its good campaign. whats wrong with it?

Guest commenter
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