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Rusio's picture

looks more like a public interest campaign than an office and equipment one.
dont like it.

Rusio
Activity Score 326
Copywriter
SummerA's picture

Agreed.

SummerA
Activity Score 154
Other
moonunit's picture

Agreed.

moonunit
Activity Score 125
Copywriter
whitespace's picture

Agreed that you agreed to his agreement to the agreeable.

whitespace
Activity Score 1953
Creative Director
commandw's picture

....

commandw
Activity Score 21
Graphic Designer
slim's picture

I guess we're all in agreement then. How odd.

slim
Activity Score 1047
Copywriter
jennywhx's picture

odd relation...why don't draw love? :P permanent love..?
watever. i am dreamy today.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

kc_brock's picture

that's a better solution.

kc_brock
Activity Score 703
Art Director |

rd

val's picture

as a marker ad it doesn't make sense
odddddddddddd

val
Activity Score 93
Other
kc_brock's picture

i also thought this was another wwf campaign.

kc_brock
Activity Score 703
Art Director |

rd

zerej's picture

strange somehow...should i buy the marker or help whale?
there is much better execution of simmiliar idea in last german student adc

zerej
Activity Score 14
Art Director
chintan ruparel's picture

u talking bout the eraser ads?

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

zerej's picture

no for non permanent markers
http://80.86.167.177/nww2006/preview/z00017348p.jpg
copy:" some things are not to be permanent"..or something like that :)

zerej
Activity Score 14
Art Director
chintan ruparel's picture

i had done something very similar for an eraser campaign not too long ago... check out this link http://adsoftheworld.com/files/Graphic1_0.jpg

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Davosk's picture

I wouldn't have shown that if I were you.

Davosk
Activity Score 4811
Art Director
fersvax's picture

HEHEHEHE, me neither!!!!!

fersvax
Activity Score 1239
Creative Director |

FER.

act's picture

ironically, such markers can be written on a piece of paper> paper are made from trees> decrease of trees could kill the animals.

act
Activity Score 535
Art Director
Nihad's picture

hahaha 3 Creative Directors work on this and you guys dont like it??

Nihad
Activity Score 16
Creative Director
ivan's picture

I think Benetton did a similar strategy in the past. Meaning they took up social responsibility issues in their advertising to sell clothes. What do you think? Is it the same case here?

ivan
Activity Score 6
Creative Director at Ads of the World
freshman's picture

Yeah...Benetton did that. But this campaign doesn't have strong idea like Benetton.

freshman
Activity Score 126
Art Director
Davosk's picture

Sorry, what the hell is system correction?

Davosk
Activity Score 4811
Art Director
Mo's picture

agree with most of the comments above ( haven't seen that Benetton ad and can't remember/haven't seen the German student's work ).

Mo
Activity Score 648
Art Director
Dick Huges's picture

Using a pen to mark things that are important t and never see them go away???? CONGRATULATIONS!!!!!! You are the #7 team that does the same ad!!! You win 5 Internets!!!! Go out celebrate and expense it after. You deserve it.

Dick Huges
Activity Score 937
Copywriter
chintan ruparel's picture

hehehe, dick is always entertaining (no pun intended)

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

pixelbomb1's picture

hey Dick what about "INTERNOTS"

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

teenie's picture

These would work great if the pen company was a sponser supporting the preservation of wildlife. It would be the perfect match. But on its own it feels like they're shamelessly borrowing off a good cause.

teenie
Activity Score 1894
Copywriter
ellehcimeo's picture

yeah! what teenie said!

ellehcimeo
Activity Score 3376
Art Director
Arisca's picture

mitsu, is it? considering what japanese whale hunters have been doing to the species. not vey moral.

Arisca
Activity Score 164
Copywriter
ms_pinky75's picture

Nice thought! I like It

ms_pinky75
Activity Score 12
Art Director
JPWrites's picture

If they also had a note saying "30% of all sales donated to the WWF", then they would make sense - otherwise it's just profiting from endangered species

JPWrites
Activity Score 238
Copywriter
everyoneisacritic's picture

I GET THE IDEA, BUT THE LINE SEEMS TO HAVE BEEN WRITTEN BY SOMEONE WHO DOESN'T KNOW HOW TO FORM SENTENCES. WHATEVER HAPPENED TO CRAFTING?

IT'S A PUBLIC SERVICE AD...THEY SHOULD HAVE AT LEAST WRITTEN ISSUED IN PUBLIC INTEREST SOMEWHERE. WITHOUT THAT THIS AD SEEMS LIKE IT'S BEEN DONE BY SOMEONE WHO SUCKS BOTH AT ART AND COPY.

WHAT A WASTE OF A POTENTIALLY NICE IDEA.

everyoneisacritic
Activity Score 20
copywriter
everyoneisacritic's picture

THE SAME STRATEGY WAS USED FOR THE DON'T FORGET CAMPAIGN FOR POST-ITS. THAT CAMPAIGN HOWEVER WAS INFINITELY BETTER EXECUTED.

THIS IS LIKE A ROUGH. FIRE THE ART DIRECTOR. SLAP THE COPYWRITER!

everyoneisacritic
Activity Score 20
copywriter
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