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fadynabil's picture

really nice concept so so great

Activity Score 11
Graphic Designer
sumbody's picture

nice idea, bad layout

Activity Score 134
Art Director
Olafski001's picture

idea is OK
layout is terrible

Activity Score 1193
Copywriter |
Wordnerd's picture

Hmm. shouldn't they rather try to make the lawn mower safer? so a child can't start it? strange campaign.. who's the client btw. government?

Activity Score 6692
teenie's picture

The idea is OK, but the copy isn't very inspiring. If it's to change peoples behaviour, it really needs to have a call to action.

Activity Score 1894
Charlie Pratt's picture

Yeah, I like the idea of putting the lawn mower in amusement park type environments, but the copy could be much stronger. And for this, as usual, I blame the client, not the writer.


Charlie Pratt
Activity Score 427
A.G. Pennypacker's picture

I like this idea but the headline is really lazy. And putting them on all three is even lazier. I don't see how this falls on the client Charlie, but using the same line for all three DOES sound like a client move. So it certainly is possible. Short of that, it's my belief that as a writer you should be swinging for the fences every chance you get. And shockingly, this guy let three chances pass him by.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Tripioso's picture

I like the headline. It proves you can use special effects on Headlines and still keep it clean.

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Graves™'s picture

The visual is nice and clean enough that you don't need that top half. I don't think it ads anything.

Activity Score 87
luwieus's picture

i quite like it the way it is.

Activity Score 25
biabitch's picture

the idea is a bit used..kids see ___ as toys, be careful.

Activity Score 298
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