Blown Away, Scarf

May 2007
 Blown Away, Scarf
 Blown Away, Scarf


Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel


From 0 to lost silk scarf in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Photographer: Michael Meyersfeld
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Darrin Stephens's picture

I like these but this is the weakest of the three. She looks like she really needs that scarf and there's nothing funny about that?

Darrin Stephens
Activity Score 242
Creative Director
Bianconiglio's picture

I agree.

(Bianconiglio is looking for some freelance work)

Activity Score 400
helloween's picture

luv it

Activity Score 32
Art Director
AdvertisingIsNotArt's picture

Morons! What ever happened to advertising with a conscience? This is the worst campaign I've ever seen from Mercedes Benz! This campaign unashamedly sticks it to all the people out there struggling to survive below the poverty line. The haves and the have nots! Where's Adbusters when you need them?

Activity Score 58
Art Director
Jumo's picture

I agree !! Why use the poors ?? There would have been so many of other good ideas…

(PS : advertising must be art, the proof !!)

Activity Score 590
Art Director |


Guest's picture

Totally agree - I wonder why those subjects were chosen - would have also worked with a white normal income class average human - so why the poverty theme ? why the poor location/setting ? Does the driver want to escape ? what does a mercedes benz do in such an environement ? poverty sightseeing ? don´t get it !! To me a a european this looks strange. never would have worked here - just polarized. sorry, good photography - bad advertising !!!

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