Blown Away, Hat

Published/Aired: 
May 2007
 Blown Away, Hat
 Blown Away, Hat

Description

Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel

Caption

From 0 to lost summer's hat in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Photographer: Michael Meyersfeld
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jungleraven's picture

i guess it has n extra layer? or i missd somthg...
stuck from 0 to 0 in th last five minz...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

helloween's picture

well done

helloween
Activity Score 32
Art Director
DarkSide's picture

The visual is very interesting, but the "lost things because I'm on a convertible" has been done a lot, especially the toupe one (See joe la pompe's site)

I understand that visually the poverty looks good and also for the idea to work if they were not poor they wouldn't use the found stuff.
I'm not a political correct police (pretty much the opposite), I was thinking: Showing all this sad poverty helps to sell these expensive Mercedes?

DarkSide
Activity Score 1060
Other
OzanAK's picture

it s a good Ad but i agree with Darkside about the poverty exposed in the image.

OzanAK
Activity Score 20
Other
zen32's picture

Agree with Darkside. This is a new recycled convertible ad, plus poor taste.

zen32
Activity Score 8
Marketing Manager
Jumo's picture

+1 DarkSide !!

Jumo
Activity Score 590
Art Director |

Jumo

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